Shalom Life | June 27, 2014

The "Hipsterification" of Neo-Nazism on Tumblr

The media have penned a new term, "nipsters," to describe German neo-Nazi hipsters

By: Peter Herriman

Published: June 25th, 2014 in News » World

A Rolling Stone feature article has shown that the neo-Nazi movement in Germany has gained steam over the past year. In fact, it's grown so much to the point that neo-Nazis are actually being deemed "hip" in Germany these days, with the media coining a new term to describe them: "nipsters."

Nipsters are apparently Germans who dress like Brooklyn hipsters but at Nazi events.

The German Neo-nazi hipsters have become more stylish and difficult to recognize and, according to Rolling Stone, the German neo-Nazi presence on Tumblr and other social networking sites has become sleeker and more sophisticated. There's even a vegan Nazi cooking show. "If the definition of the nipster is someone who can live in the mainstream," said neo-Nazi Internet TV star Patrick Schroeder, "then I see it as the future of the movement."

This future of the movement, to Schroeder, is to Neo-Nazism a hip and less threatening face in politics and society. Schroeder holds seminars for neo-Nazis in which he instructs them about dressing less threateningly and argues that anybody should be able to join the movement without changing the way they look.

In Rolling Stone, Schroeder is quoted by saying, "If the Third Reich was so bad, it would have been toppled. Every half-intelligent person knows there is no system where everything was bad." He also explains why black people don't belong in Germany: "It's against nature, there's a reason we're not walking around in the sun, in Ghana, with our skin color."

It seems that on social media, 'hip' neo-Nazis are taking over from the masculine, angry and violence-prone skinheads, who became the embodiment of the movement in the 1990s. Today's neo-Nazi are just as likely to have a beard and be dressed in skinny jeans as to be shaven-headed and tattooed.

Now, a uniform for neo-Nazism has become something of a mainstream idea and it seems that in Germany a hip uniform can mask this ideology.

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