Shalom Life | June 25, 2014

The Betches Give 'JAP' A Whole New Meaning

Jordana Abraham, Samantha Fishbein and Aleen Kuperman, creators of Betches Love This, promote all the traits you don't want to have

By: Shelly Koren

Published: August 8th, 2013 in News » World

"Don’t be easy, don’t be ugly, and don’t be poor," are the three essential rules to being a betch that are introduced by Jordana Abraham, Samantha Fishbein and Aleen Kuperman in their book, Nice is Just a Place in France: How To Win At Basically Everything.


The three are the founders of this hilarious, but also, alarming new blueprint that insists ‘nice girls’ perpetuate negative stereotypes for women, and that any female that strives for it is destined to a life of mediocrity and cats.

According to the trio, unlike a nice girl, a betch is a strong and confident woman, one that does not allow people to walk all over her. The betches contrast this notion of a powerful woman through their satire.... at least, I hope it's satire, or otherwise these three truly are the most spoiled, irritable, and obnoxious 'betches' I've seen since Lindsay Lohan and Rachel McAdams duked it out in Mean Girls.

Claiming that a proper betch works as little as possible, the goal here is to maintain an undeserved senses of accomplishment while seeking a rich husband, allowing the betch to continue her ongoing cycle of laziness.

One would like to think the humour found in Nice is Just a Place in France, or in their blog, Betches Love This, is over exaggerated to serve a purpose, but the more you read on, which requires a valiant effort on its own, the more you realize that these three have actually just given a new, and perhaps even more derogatory, meaning to the term commonly referred to as the JAP (Jewish American Princess).


On Betches Love This, the girls discuss a number of issues that concern the betchy way of life, such as ‘Giving Dirty Looks,’ ‘Getting Shit NOW,’ and ‘Getting Shit for Free.’

Riveting.

From reading such posts on their blog, I discovered that not only do betches have incredibly rich fathers, but refuse to pay for anything. “Fact is, if you’re spending more than 15 dollars out in a major city at night you need to fucking lose twenty pounds.”

Although the blog’s humour may seem crude and offensive (no, really?), Betches Love This has attracted nearly 140, 000 twitter followers, and receives 4 million site visitors a month. Targeting pre-teens to 24-year-olds, the Betches explain that they've found success because their content is relatable.

Jordana Abraham builds on this during the trio's interview with TODAY books, comparing Nice Is Just A Place in France to the "devil on your shoulder that tells you what you're thinking but wouldn't want to say out loud."

Published by Simon and Schuster on March 12 2013, Nice highly emulates their blog in style and popularity, and made it to number one in the iTunes paid humour book selection.

Besides the assertion that the ‘nice girl’ mentality perpetuates negative stereotypes for women, the book seems to advocate for young women, the future leaders of our community, to do the least amount of work possible, dress in skimpy, provocative clothing and remain as skinny as possible.


They even go as far as saying that to be a betch means to "appear malnourished," and that being skinny is a “basic requirement if you want to be a person other people want to associate with.”

Makes sense.

While comments such as these ones have been scrutinized by their readers, though, it seems, they are still reading.....the betches stand by them for the sake of their comedy.

Due to the controversial topics that are at the core of the betches' humour, there are definite expectations of backlash. When Sarah E. Kersh, an English professor at Vanderbilt brought up the archetype of the betch in her Feminism and Film class, she told the New York Times that the book “blurs the line between humour and reality.” She argues that “instead, I just see it recapitulating stereotypes about women, cruel and unattainable standards and, above all, unquestioned heteronormativity [The assumption that there are gender roles to abide by that are strictly heterosexual].”

What is actually refreshing, though, about the betches is that they are perfectly aware of their superficial lifestyles, and are able to make fun of themselves as well as their readers. Abraham told the New York Times that they provide “an outlet for people” to laugh at their own idiosyncrasies as they mock the superficial persona referred to as the JAP.

The archetype of the betch is not a new phenomenon; Jordana Abraham, Samantha Fishbein and Aleen Kuperman just gave it a name. Whether you embrace the lifestyle or shun the idea is up to you.

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