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EL AL Undergoes a $4 Million Upgrade

Flying to the Jewish state just got a lot more comfortable

By: Leonard Carl
Published: November 28th, 2012 in News » World
While we all love being in Israel, getting to the Jewish state is quite another story.

Let’s face it, nobody loves being on an airplane for 11 or 12 hours.

But, now thanks to the official airline of Israel, getting there just got a lot easier, and more comfortable.

Following the success of El Al’s latest improvement which included the introduction of Economy Class Plus on its 747-400 fleet, the airline has decided to expand the class to other fleets, offering the upgraded flight experience to additional customers.

As part of the upgrade, Economy Class Plus will be included in the airline’s 767-300 aircraft beginning in February, 2013, with the process being completed in June of the same year.

EL AL's 767 planes are in use mainly on the Toronto, Johannesburg, Bangkok, Beijing and Mumbai routes.

The upgrade will include a general renovation of the cabin, a modern colorful lighting system and flat-screen overhead monitors for the enjoyment of all passengers.

Economy Class Plus is situated at the front of Economy Class, offering a more comfortable, pampering and pleasant flight. Improved seats provide extra legroom (91.5 cm instead of 81.3 cm) and 33% greater recline; designated check-in counters and more “plusses” all add up to an enriched and prestigious flight experience.

In addition, every Business Class and Economy Class Plus passenger receives an individual entertainment system in the form of a state-of-the-art iPad, complete with a selection of films, TV programs, games and music.

“This step is part of a strategy that calls for continually improving the product and customer experience,” explains EL AL CEO Elyezer Shkedy. “EL AL is continuing the renewal impetus and upgrading its fleet for the comfort and pleasure of passengers. In addition, the new 737-900 will join the EL AL fleet during the coming year to further enhance the passenger flight experience on short range routes as well. Together with the addition of Economy Class Plus, these measures offer EL AL passengers a new flight experience. The Israel public prefers to fly EL AL. This is thanks to the homey warm feeling, the sense of security and the knowledge that EL AL is always there for them. We are doing our utmost to ensure that the public will also enjoy the very best product at the most reasonable prices. In this way we willretain our standing as the first and preferred choice for flights to and from Israel.”

Sales of seats in Economy Class Plus on the 767 fleet began on November 18, 2012 and service will begin operations on February 18, 2013.

EL AL’s Matmid Club members in the Top Platinum, Platinum and Gold tiers, as well as passengers who purchase upgradeable tickets in Economy Class, are entitled to seating in Economy Class Plus at no extra cost. In addition, a passenger accompanying a Top Platinum member may also be seated there at no extra cost.

The overall investment is estimated at approximately four million dollars.

For further information please contact EL AL 416-967 4222 ext. 700, or reservations@elalcanada.com

Related articles: EL Al, Airlines, Upgrade, Flying, Travel, Jewish, Entertainment, iPad
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