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Israeli PM Netanyahu Locks Lips with Abbas in Benetton Ad

Ads in “Unhate” Campaign Unite Unlikely Couples
By: Leonard Carl
Published: November 17th, 2011 in News » World
Benetton Ad with Netanyahu and Abbas
Italian retailer Benetton, known for its unorthodox, “push the envelope,” marketing campaigns, has unveiled its newest ad campaign launching this week, and, as usual, it doesn’t lack shock value.

The new campaign, part of the Unhate Foundation, founded by the Benetton Group, and titled “Unhate”, Benetton uses photographs of political and religious leaders locked in intimate kisses.

Included in the cleverly juxtaposed images are Israeli Prime Minister Benjamin Netanyahu locking lips with Palestinian President Mahmoud Abbas.

Other unlikely couples getting physical are U.S. President Barack Obama and Venezuelan President Hugo Chavez, while German PM Angela Merkel makes out with French President Nicolas Sarkozy.

Not surprisingly, following a complaint from the Vatican, the ad of the Pope kissing the imam, was abandoned quickly.

A statement on the Benetton website, explains that the Unhate Foundation hopes to “become a center for research and innovation on an international level, creating specific social campaigns on the themes of tolerance, some of which will be developed in partnership with international organizations."

Related articles: Benetton, Unhate, Netanyahu, Abbas, Obama, Chavez, Merkel, Sarkozy, Pope
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