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MilkSense the First Device to Measure Milk During Breastfeeding

The Israeli-based product, via Bradley & Luka, is currently in stores across Israel

By: Daniel Koren
Published: August 14th, 2013 in Health » Israel
A mother breastfeeds her child

ISRAEL21c reports of a new Israeli invention that measures how much milk a baby gets from his mother's breast.

MilkSense is the first-ever device that estimates how much milk a baby consumes during breastfeeding. It began with Dr. Ruti Kapon, a researcher for the Weizmann Institute of Science, who came up with an idea for a method of technology that could measure such portions while a mother is breastfeeding her child.

Kapon had learned from a friend who recently gave birth that she was irritated for not knowing exactly how much milk her newborn was receiving during nursing. When Kapon came up with the prototype, her friend, Dana Peled, was the first to try it out.

Now, MilkSense has arrived on the Israeli market, and will ideally spread to other countries as well.

Bradley & Luka is the Israeli startup responsible for the invention, spearheaded by Kapon, and her business-savvy friend, Assaf Nahoum.

"We measure electrical changes in the breast before and after feeding," Nahoum said to ISRAEL21c.

After many mothers explained they would not use a device that would bother their nursing process, Nahoum and co. figured out a way for the device to measure the milk without interrupting the mother during nursing.

Last May, 50 Israeli women were given the newly minted MilkSense to try out at home.

"After two months, when we saw most of them really liked it, we got into the stage of manufacturing for commercial purposes," Nahoum explained. “Now we are starting sales in Israel, and then Europe, the Far East and the USA.”

MilkSense is currently available at various baby chains in Israel, and is selling at approximately $150.

Investors involved with Bradley & Luka include B-Free, Proxima Ventures and Ahikam Vin.

"As parents, we have a need to know how much our child is eating, and this need is even more urgent when the baby is small and you have no clue how much he’s getting from the breast,” Nahoum told ISRAEL21c. "There is much anxiety. We are trying to give new parents some reassurance that the baby is eating enough, so you won’t stop breastfeeding."

Related articles: Health News, Breastfeeding, Baby, Milk, Breastmilk, Technology News, Israel
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