Shalom Life | April 18, 2015

New Toronto Marketing Agency Finds the Most Influential Social Media Users to Effectively Market Your Brand

Using a complex algorithm, The Leaders are able to recruit users with high rankings on social media, and utilize their influence to increase brand recognition for clients like Google and L'Oreal

By: Sy Berg

Published: March 31st, 2015 in Business » World

New Toronto Marketing Agency Finds the Most Influential Social Media Users to Effectively Market Your Brand

It's no secret that the old, conventional methods of promoting your brand to the masses simply no longer work in today's digital world. In a marketing industry where social media platforms have become omnipresent, and having a strong social media presence is absolutely necessary for your brand to survive, marketing agencies have continued to dish out new ways for companies to reach out and engage their audience.

One such agency has appeared to master this problem, with a solution that is effective, straightforward, and offers tremendous results: The Leaders.

Launched in Tel Aviv three years ago, The Leaders is an influencer marketing agency that can identify, classify, recruit, and manage the leading influencers on social media, and foster their influence to provide impressive results on a variety of marketing campaigns.

If you're not sure what influencer marketing is, Forbes explains how it's essentially word-of-mouth online, and "generates more than twice the sales of paid advertising."

The company has been able to set itself apart from competitors thanks to its innovative technology and complex algorithm, allowing social media users to discover their social media influence score. The score is based on the performance of their posts and tweets on several platforms, including Facebook, Instagram, and Twitter.

Find out YOUR score here.

In its short time frame, the Leaders have developed a growing community of over 50,000 influencers in Israel, and have decided to bring the company to Toronto, which they attest, among other factors, to a popular study that claims Canadians are the most active Facebook users in the world, with an average of 61% of us Canucks checking it out at least once a day.

How It Works

The Leaders appeal to two demographics: influencers and brands.

Brands:

For brands, The Leaders offer the distinct capability of being able to harvest the power of social media to effectively promote your brand's new or existing product. Partner and Senior Vice President of Global Operations, Mor Lavi, explains that while only 14% of online users trust advertisements, an astounding 84% trust recommendations from friends. Lavi cites a recent Millword Brown's study that explains how "the most reliable and influential sources of information on products are your friends and relatives on social networks."

With The Leaders community taking off in Canada, the company can enable marketers to introduce new and existing products/services to the market through their unique marketing solution. "Through our trusted word-of-mouth marketing approach, your product will go viral on social media and successfully increase the recognition of your brand," explains Canadian General Manager Dean Aronovici.

Some of the clients the company has worked with thus far include Google, Huggies, L'Oreal, P&G, and many more.

Influencers:

If you're an active user on Facebook, Twitter and Instagram, it's time you see physical results from all those hours you've poured into your accounts. By joining The Leaders community, you become eligible for a variety of free goods/services including food items, clothing, memberships, cosmetic products, invitations to major events, etc.

Furthermore, the company classifies what your likes and dislikes are so that you're chosen for campaigns that are tailored to your specific interests.

Become an influencer and get on the path to unlimited freebies by finding out your score and sharing it on Facebook today, regardless of your current location. You'll also find out which of your friends check out your profile the most.

While you're at it, feel free to like The Leaders on Facebook, and check them out on Instagram.

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