Shalom Life | April 03, 2015

New Toronto Marketing Agency Finds the Most Influential Social Media Users to Effectively Market Your Brand

Using a complex algorithm, The Leaders are able to recruit users with high rankings on social media, and utilize their influence to increase brand recognition for clients like Google and L'Oreal

By: Sy Berg

Published: March 31st, 2015 in Business » World

New Toronto Marketing Agency Finds the Most Influential Social Media Users to Effectively Market Your Brand

It's no secret that the old, conventional methods of promoting your brand to the masses simply no longer work in today's digital world. In a marketing industry where social media platforms have become omnipresent, and having a strong social media presence is absolutely necessary for your brand to survive, marketing agencies have continued to dish out new ways for companies to reach out and engage their audience.

One such agency has appeared to master this problem, with a solution that is effective, straightforward, and offers tremendous results: The Leaders.

Launched in Tel Aviv three years ago, The Leaders is an influencer marketing agency that can identify, classify, recruit, and manage the leading influencers on social media, and foster their influence to provide impressive results on a variety of marketing campaigns.

If you're not sure what influencer marketing is, Forbes explains how it's essentially word-of-mouth online, and "generates more than twice the sales of paid advertising."

The company has been able to set itself apart from competitors thanks to its innovative technology and complex algorithm, allowing social media users to discover their social media influence score. The score is based on the performance of their posts and tweets on several platforms, including Facebook, Instagram, and Twitter.

Find out YOUR score here.

In its short time frame, the Leaders have developed a growing community of over 50,000 influencers in Israel, and have decided to bring the company to Toronto, which they attest, among other factors, to a popular study that claims Canadians are the most active Facebook users in the world, with an average of 61% of us Canucks checking it out at least once a day.

How It Works

The Leaders appeal to two demographics: influencers and brands.

Brands:

For brands, The Leaders offer the distinct capability of being able to harvest the power of social media to effectively promote your brand's new or existing product. Partner and Senior Vice President of Global Operations, Mor Lavi, explains that while only 14% of online users trust advertisements, an astounding 84% trust recommendations from friends. Lavi cites a recent Millword Brown's study that explains how "the most reliable and influential sources of information on products are your friends and relatives on social networks."

With The Leaders community taking off in Canada, the company can enable marketers to introduce new and existing products/services to the market through their unique marketing solution. "Through our trusted word-of-mouth marketing approach, your product will go viral on social media and successfully increase the recognition of your brand," explains Canadian General Manager Dean Aronovici.

Some of the clients the company has worked with thus far include Google, Huggies, L'Oreal, P&G, and many more.

Influencers:

If you're an active user on Facebook, Twitter and Instagram, it's time you see physical results from all those hours you've poured into your accounts. By joining The Leaders community, you become eligible for a variety of free goods/services including food items, clothing, memberships, cosmetic products, invitations to major events, etc.

Furthermore, the company classifies what your likes and dislikes are so that you're chosen for campaigns that are tailored to your specific interests.

Become an influencer and get on the path to unlimited freebies by finding out your score and sharing it on Facebook today, regardless of your current location. You'll also find out which of your friends check out your profile the most.

While you're at it, feel free to like The Leaders on Facebook, and check them out on Instagram.

This New Israeli Drone Camera Follows You Around During Your High-Speed Activities Trending Study: Israeli Women Believe Being A Female Breadwinner is "Unfeminine" Trending Hackers Threaten Israel with 'Electronic Holocaust' Trending
 

Belgian Insurance Company Refuses Jewish Kindergarten Due to 'High Risk' of anti-Semitic Attack

April 02, 2015 | By Ynet News
Belgian Insurance Company Refuses Jewish Kindergarten Due to 'High Risk' of anti-Semitic Attack

Company cites recent wave of anti-Semitic terror attacks in Europe

Read More

WATCH: Wale and Jerry Seinfeld Call Rick Ross to Celebrate 'The Album About Nothing'

April 02, 2015 | By Caitlin Marceau
WATCH: Wale and Jerry Seinfeld Call Rick Ross to Celebrate 'The Album About Nothing'

The unlikely duo called 'Black Bar Mitzvah' rapper to tell him the good news

Read More

Toronto's Iconic My Zaidy's Bakery Offers Kosher-for-Passover Pizza

April 02, 2015 | By Daniel Koren
Toronto's Iconic My Zaidy's Bakery Offers Kosher-for-Passover Pizza

It's the first of its kind in the city of Toronto

Read More

Indian Musicians Blow Past Versions Of 'Hava Nagila' Out Of The Water [VIDEO]

April 02, 2015 | By Caitlin Marceau
Indian Musicians Blow Past Versions Of 'Hava Nagila' Out Of The Water [VIDEO]

Sang by Amrutam Gamaya, and performed on Music Mojo, it may be the most incredible rendition you'll ever hear of this popular Israeli folk song

Read More

Ten Amazing Kosher for Passover Desserts, In Pictures

April 02, 2015 | By Daniel Koren
Ten Amazing Kosher for Passover Desserts, In Pictures

Just because it's Passover doesn't mean you shouldn't indulge in your sweet tooth

Read More

This New Israeli Drone Camera Follows You Around During Your High-Speed Activities

April 01, 2015 | By Daniel Asper, NoCamels
This New Israeli Drone Camera Follows You Around During Your High-Speed Activities

Percepto essentially removes the cumbersome barrier of trying to manually videotape your surfing or hiking sessions

Read More

Drake Got Picked On Hardcore for April Fool's Day

April 01, 2015 | By Daniel Koren
Drake Got Picked On Hardcore for April Fool's Day

But if anyone can take a joke, it's the 6 God himself

Read More

Fiddler on the Roof Himself to Receive Israel Prize for Lifetime Achievement

April 01, 2015 | By JNS.org
Fiddler on the Roof Himself to Receive Israel Prize for Lifetime Achievement

Chaim Topol will forever be known for playing the role of Tevye in the iconic musical

Read More

More Headlines