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Steve Ballmer Reveals His Biggest Regret: Not Capitalizing on 'The New Device Called the Phone'

At an analyst meetup, the Microsoft CEO spoke of why he feels Windows hasn't been up to snuff as opposed to industry leaders Apple and Google

By: Daniel Koren
Published: September 20th, 2013 in Business » Local
Microsoft CEO Steve Ballmer

At a recent analyst meetup, current Microsoft head honcho Steve Ballmer revealed, without holding anything back, his biggest regrets as CEO of a company which was once a giant of its industry, and has recently failed to keep up with the new wave of consumer-based gadgets, services and other such items that, nowadays, you only go to Google or Apple for.

His biggest regret? Not cashing in on that 'new device called the phone.'

According to a live transcript provided by NASDAQ (slightly edited by TechCrunch), Ballmer stated "If there’s one thing I guess you would say I regret, I regret that there was a period in the early 2000s when we were so focused on what we had to do around Windows that we weren’t able to redeploy talent to the new device called the phone. That is the thing I regret the most. The time we missed is the time we were working on what became [Windows] Vista and I wish we had resources slightly differently [deployed]. It would have been better for Windows."

Well, at least you have to appreciate his candour.

While one could certainly feel sympathetic for the man, whose reign as CEO over Microsoft is nearing an end, you have to admit, he does make a point. The Windows Phone, Surface, and all other such recent attempts to keep up with industry leaders Apple and Google have all fallen short, and you'd have to wonder if that would have been the case if there had been a Windows phone on the market at the same time as the iPhone.

Microsoft has been trying so hard to get customers away from Apple recently, they're even offering a $200 rebate towards a Microsoft Surface for anyone who will trade in their second, third or fourth generation iPads.

Whether or not the Surface 2 will help bring Microsoft to the forefront of the hightech world is hard to say; guess that's a challenge for the next CEO.

Related articles: Business News, Microsoft, Steve Ballmer, Technology News, Google, iPhone, Smartphone
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