Mayoral Candidate Calls UJA Campaign "Breathtaking"

Published: March 4th 2010

Rocco Rossi


On Wed. Mar. 3, over 800 people gathered in the Sheraton Centre to hear mayoral candidate Rocco Rossi speak on fixing Toronto’s budget crisis.


Over a luncheon hosted by the non-partisan VoteToronto 2010 campaign and the Toronto Board of Trade, Rossi focused on “five golden opportunities” the recent city budget failed to address and how he would balance the books as mayor.


Rossi, whose campaign slogan is “Take Back Your City,” reeled off a list of city builders who have run some of the most successful campaigns in Toronto, including the UJA Tomorrow campaign, which he called “simply breathtaking.”


He spoke of the importance of multiyear planning, offering up the example of Amanda Belzowski, a 12-year-old entrepreneur who has raised thousands of dollars for the Heart & Stroke Foundation through her annual lemonade stands. He promised to regain control over labour costs and set a hiring freeze over all but essential services, and added he would take a 10% pay cut on his first day in office and freeze his salary for the next four years.


He spoke at length about his plans for fixing the TTC, particularly about improving service and embracing technological opportunities, and when talking to the province about improving our transit system, he promised that “everything [would be] on the table.”


Rossi also addressed the value of alternative service delivery and detailed his plans for overcoming Toronto’s steep debt.


In his conclusion, he returned to the importance of city builders, vowing to create a city builders fund, and explained the importance of strengthening priority neighbourhoods. He told us that by fixing city finances, Toronto would attract new economic growth.


Special guests at the luncheon included former Prime Minister John Turner, Mississauga mayor Hazel McCallion, and several Ottawa and Toronto city councillors. For more information on this speaker series, visit For more information on Rocco Rossi, visit


Toronto’s election will be held Oct. 25, 2010.



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