Design Exchange to Host Israeli Industrial Design

Published: February 25th 2010
in Culture » Art

Sample of the art to be displayed.



Today at the Park Hyatt Hotel in Toronto, the Israel Government Tourist Office along with The Design Exchange, Canada’s Design Centre and Museum, announced a new exhibition: From Mediterranean Traditional to Israeli Contemporary Design.




The exhibition that will feature a total of 60 works by Israeli designers is the first exhibit of its kind in North America highlighting dramatic pieces of industrial design encompassing the history, culture and tradition of Israel.




“The contemporary designs shown in the exhibit are influenced by the traditional culture of Israel including cultural practices and art.  The designs are serious, humorous and surprising.  I think audiences will be delighted with the curator's choice.  This is the first time we have shown design from Israel at the DX and we are happy to showcase this to Canada.  Israel is one of the world's best kept design secrets!”  said Samantha Sannella, President and CEO of Design Exchange.




Curator Alon Razgour from Tel Aviv is known for redefining common materials and objects challenging the limitations of shape, form and technology. Along with Razgour, the 18 participating designers in the exhibit showcase the humour, the rejection of bourgeois and the use of new and old material.




Patrons who visit the exhibition during its run from March 5 to June 6, 2010 will be eligible to win a trip for two to Israel and seven nights accommodation.




Initiatives like this tell a different and very tangible story about Israel; in this case about Israeli ingenuity and inventiveness, something that most people living in Canada and abroad are not aware of. Such exhibits result in building a genuine curiosity about Israel, its people, land and culture. Most are well aware of the barrage of “news” that the world media writes about Israel – mostly negative. We work to bring balance to the real truth about the Israel experience and try create cultural buzz that makes Canadians want to go and 'experience' Israel for themselves. The recent Dead Sea Scroll exhibit at the ROM created the same positive reaction resulting in a realized increase in the numbers of people going to Israel in 2010 and forward to 2011,” said Jerry Adler, Manager of  Marketing & PR for the Israel Government Tourist Office in Canada.






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