Fashion Show Proves Helping Seniors is Never Out of Style

BAC2FASHION to raise awareness and funds for various initiatives that support senior citizens living in Toronto.

Published: June 13th 2011
in Culture » Society


New York City. London. Milan. Paris. All fashion capitals of the world, to which we can now add, somewhat surprisingly, Toronto’s venerable United Bakers Dairy Restaurant.


Yup, you read that correctly.


On Thursday, May 26th, twenty-five young Jewish adults took to the booths and tables of the Lawrence Plaza icon known more for its macaroni and cheese and tuna reubens than fashion, to promote an upcoming fashion extravaganza; Fashion Forward: a look Bac. The enthusiastic young men and women, organizers and volunteers involved with BAC2FASHION surprised everyone by taking part in a well orchestrated, entertaining flash mob in which they sang and danced to the song, “Love Train,” in order to promote an upcoming fashion show.


Taking to the Artscape Wychwood Barns on Thursday, June 16, and presented by UJA Federation of Greater Toronto’s Birthright Alumni Committee (BAC) and Magen Boys Entertainment, this electrifying fashion show will celebrate the community’s longstanding connection to the Fashion world. But more importantly, it will help raise awareness and funds for various Toronto initiatives that support senior citizens living in our community.


BAC2Fashion, the brainchild of Jen Weisz and Jordan Morra, both Birthright Israel alumni, was born from a collective vision to showcase talent and give back, while maintaining a continued connection to Israel.


Collections featured in this year’s show include: Erin Kleinberg, Jay Godfrey, Laura Fine, Shenkin West, Tana and Bee, Pink Martini, Michelle Ross, EDIT by Jeanne Beker, Over the Rainbow, Rock Your Cause, Athletic Knit, and Quagmire Golf.


"My heritage continues to play a huge roll in my life, says Erin Kleinberg, fashion designer and co-founder of The Coveteur. “I'm honoured to be a part of BAC2FASHION, which raises money for local seniors who have made an incredible impact on the Jewish community."


All proceeds from the show will be donated to UJA of Greater Toronto to support their seniors’ initiatives in Toronto.


Below the United Bakers Flash Mob:



BAC2Fashion Flashmob at United Bakers from UJA Federation on Vimeo.


For more information of BAC2Fashion please visit

Related articles: (Bac2Fashion, UJA Federation, Toronto, Fashion, )

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