Chinese Tyranny 2.0: Google Out - Panguso In


The People's Republic replaces censored Google with new search engine


By: OMER SHACHNAI  
Published: February 27th 2011
in Economics » World

Panguso

Out with the old, in with the new? China has decided Panguso (www.panguso.com), a new government-run search engine, will take the place of Google, which ceased operations in the country last August due to the government’s censorship and Internet control.

 

Panguso which is controlled by China’s ruling communist party, was developed over the last year by China Mobile, a government controlled telecommunications network which is the world’s biggest and Xinhua, China’s official news agency.

 

Basically, China got fed up with Google, kicked it out and now it's turning to a new and more “cooperative” engine that will yield search results which are far more friendly to the regime. So, the ruling party can now control what the public can and cannot see online. A sad day for democracy indeed.

 

The new search engine is based on Xinhua’s ability to collect information and provide relevant content. It's also specially customized for mobile devices; China Mobile will enable users to send search results from mobiles to computers using SMS and vice versa.

 

It seems like the Chinese government took note of the recent uprising in the Middle East and Northern Africa.  These dictorial governments, similar to China's, have had to deal with protesters not only in the streets but online as well, and this is another step by China to tighten its control of the internet.

 

As for the competition, Panguso hopes to topple Baidu, a search engine which holds about 75% of the market share, although it is highly unlikely. Regardless, in a market of 460 million Internet users, even a small percentage of the action is good business and it shouldn't be hard for Panguso to fill up the 23% void that Google left behind, especially with its relentless support from the government.



Related articles: (China, Google, Panguso, Search Engine)
Share with friends Print this page Read later Recommend 0 times