Top 20 Under 40 - Jordan Weinstein

Visionary doctor combines medicine and technology to benefit all

Published: January 31st 2011
in Culture » Society

Jordan Weinstein

Shalom Life is proud to introduce our inaugural ”Top 20 Under 40” list. This list encompasses 20 individuals of diverse occupations and backgrounds; from businessmen and businesswomen and innovative entrepreneurs, to philanthropists, entertainers, doctors and more, the inaugural list places a spotlight on the myriad of talented, creative and passionate Jews, all under 40, who call Toronto home. Each day we'll introduce a new profile. We hope you enjoy the list and look forward to expanding it to other cities in the coming year. 


Jordan Weinstein



Jordan Weinstein isn’t your average doctor. Not only is he a leading nephrologist in Canada, he also has a strong passion for computers and technology, which led to his founding of the successful and RxTEND.


Weinstein believes that while nephrology is a very important component of medicine, it is challenging as well.


“The kidneys are ultimately affected by problems in many other organ systems,” he explains. “So, in order to be a good kidney specialist, one must have a thorough knowledge of medicine in general. This makes nephrology a very challenging specialty and one which I enjoy as a result.” Not only does Weinstein have a love of computers, he also believes that technology and medicine should be integrated together more often in order to advance education and practices.


“Medicine unfortunately seems to be impacted later than other areas when it comes to innovations in communications and educational technology,” says Weinstein. Many doctors still carry alphanumeric pagers. In fact, I would guess that doctors are probably the last major consumer of pagers in the world. Those on Wall Street, even those on construction sites have embraced technology particularly in the realm of communication long before doctors, even though I can think of no more relevant place than medicine to capitalize on educational and communications technology. My appointment at the University of Toronto, where I am an Assistant Professor of Medicine, is as a clinician educator and so my job is primarily to teach. But my interests outside of medicine involve technology. I hope to marry these two interests together in the long run in order to greatly improve how doctors learn and communicate. “


Fast forward to Weinstein’s creation of both and RXTEND. Weinstein, also a self-taught web developer, decided to use these skills to aid fellow medical practitioners and patients.


“My first major product was, which has grown into an internationally recognized, interactive community in nephrology education and collaboration,” he says.“It has attracted thousands of registered members around the world and has earned numerous endorsements as a preferred destination for those looking for education in kidney disease. Our is a quality improvement initiative that I started three years ago. This powerful tool allows physicians to create and transmit prescriptions electronically, eliminating many of the pitfalls of prescription writing as it exists today.” “Although it started as a small passion project, has helped countless individuals.


“ is the project that I find most rewarding,” he says, his enthusiasm evident in his voice.. “What began as a very small side venture has received overwhelming response from major stakeholders around the world. It is particularly rewarding to be thanked from individuals in other countries who don't have access to quality medical education like we do in North America. In one incredible and rather serendipitous example, a gas station attendant who was helping me one day shared with me that he is a physician recently immigrated to Canada from India. Would you believe that he learned most of his nephrology content from Furthermore, he said many of his colleagues back home do the same.”


Weinstein plans to expand his online medical communities into other fields including endocrinology, cardiology, oncology, and others.


“The future of my web development work is indeed a busy one.” he says.


When Weinstein isn’t working or brainstorming a new project, he spends most of his time with the most important girls in his life… his wife and baby girl.


Weinstein calls Toronto home, and believe that it’s a world-class city. “It has great culture, restaurants, sports and Jewish life. But most importantly, the best part about Toronto is that it is where most of my friends and family call home.”

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