Top 20 Under 40 - Magen Boys



By: DANIEL HOROWITZ  
Published: January 28th 2011
in Culture » Society

Page & Jian Magen

Shalom Life is proud to introduce our inaugural ”Top 20 Under 40” list. This list encompasses 20 individuals of diverse occupations and backgrounds; from businessmen and businesswomen and innovative entrepreneurs, to philanthropists, entertainers, doctors and more, the inaugural list places a spotlight on the myriad of talented, creative and passionate Jews, all under 40, who call Toronto home. Each day we'll introduce a new profile. We hope you enjoy the list and look forward to expanding it to other cities in the coming year. 

 

Page & Jian Magen

 

 

If you’ve ever found yourself walking the streets of Toronto, when all of a sudden, without warning, popular music begins to blare, and strangers you thought were merely other unaware co-pedestrians suddenly begin to sing and dance in unison as if you were caught in an episode of Glee, chances are you’ve been hit with a dose of The Magen Boys.

 

Whether it’s a flash mob, bar mitzvah, singles party, fundraiser, or a myriad of other activities, The Magen Boys Entertainment Group (MBE) continues to be one of Canada’s most exciting, innovative event production and entertainment service.

 

Proof that necessity truly is the mother of invention, MBE was created out of need when, in 1999, twin brothers Jian and Page Magen were assigned the task of finding a venue to host a fashion after-party for 400 people through school. After that assignment attracted 1,700 enthusiastic attendees, the die was cast, and the Magen Boys were on their way.

 

“My favourite aspect of the job is being able to create unique experiences for each and every event,” says Page, a graduate of International Business from Seneca College who, along with all of the Magen Boys’ charitable initiatives, was the co-chair of Leadership Sinai, an annual gala raising funds for research at Mount Sinai Hospital. “We love what we do and who we do it for. We are in it for the true spirit of entrepreneurship and creation. Our organization has expanded into large scale charity and corporate events, weddings, concerts and audio visual production. This ever-changing evolution of our business is what makes us have a dream job.”

 

“As performers, a lot of what we do has a little bit of a sense of humour, and a lot of hype,” says Jian, who graduated from York University with a B.A. in History and who, along with Page, supports a number of charities including The Princess Margaret Hospital, Gilda’s Club, The MS Society, The Ovarian Cancer Society, UJA’s Walk for Israel, and more. “This comes from our love of comedy and professional wrestling. We grew up on this stuff and at times it shows in our performances. We grew up in the eighties with the Michael Jackson explosion. Page and I would hold dance parties in our kitchen with other kids from the neighbourhood. We had a case of tapes that we would mix and then we would choreograph of friends into teams and have dance-offs. We have such great memories of our childhoods, and it is truly what has provided us with a platform to create today.”

 

While for many of us, the thought of starting a business with a sibling would be fodder for regular nightmares, the Magen twins couldn’t disagree more.

 

“Working with my twin brother is truly a blessing,” gushes Page. “Every day, people complain how busy they are with their everyday tasks, and how they wish they had a clone to help them. Well, we have clones. This is something that is such a bonus, particularly in regards to our profession.”

 

“Absolutely,” enthuses the other clone, Jian. “We get to feed of each other, work on separate projects, and the same ones as well, all while enjoying the knowledge that we share common opinions. Our parents were very keen on keeping us close when we were young, and today, through business, we are literally with one another every minute of the day.”

 

And, chances are, if you ask anyone who has been fortunate enough to have used the services of these unique and talented twins, they’ll agree that Page and Jian’s parents did us all a favour.



Related articles: (Top 20 Under 40, Jewish, Toronto, Magen Boys)




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