Top 20 Under 40 - Natalie and Celene Gee

Published: January 27th 2011
in Culture » Society

Celene & Natalie Gee

Shalom Life is proud to introduce our inaugural ”Top 20 Under 40” list. This list encompasses 20 individuals of diverse occupations and backgrounds; from businessmen and businesswomen and innovative entrepreneurs, to philanthropists, entertainers, doctors and more, the inaugural list places a spotlight on the myriad of talented, creative and passionate Jews, all under 40, who call Toronto home. Each day we'll introduce a new profile. We hope you enjoy the list and look forward to expanding it to other cities in the coming year. 


Natalie and Celene Gee



Since it opened in August 2005, Gee Beauty has carved its own niche in Toronto. The store’s pristine black-and-white aesthetic belies a quirky sense of humour – just check out the whimsical names for their services, which run the gamut from oxygen facials (“Give Me Some Air”) to personalized makeup lessons (“Secrets from the Chair”) to “down below” maintenance and detailing (the Tyler Durden, the Steve Jobs). Their recently opened concept shop carries luxurious travel items, from cashmere scarves to elegant jewelry, as well as Canada’s only Le Labo fragrance bar.


But Natalie Gee, co-owner of the Rosedale spa with her mother, Miriam, and sister Celene, thinks there’s a little more that keeps loyal clients coming back. “We believe customer service is the most important aspect to our business,” she says. “We make sure to handle all our clients with care and individual attention. It takes more time, but in the end that extra time spent makes all the positive difference.” That’s why you’ll find Miriam applying makeup and Natalie shaping eyebrows alongside the rest of their team.


Gee Beauty began when Natalie urged her mom – a former editor at Chatelaine and Flare – to realize her dream of starting a beauty studio. The oldest Gee sister began her career in film production and advertising, but had always wanted to be an entrepreneur. Her mother’s decades-long career in the beauty industry provided an easy inspiration. “It was very fun growing up around beauty products, and it opened up to a lot of experimenting with all different lotions and potions,” she says. “We had a very healthy attitude on beauty and fashion growing up, as everything that our mother introduced us to was very age appropriate.”


While Natalie takes care of administration (on top of brow threading – a skill she picked up from her mom), middle sister Celene handles the artistic and visual direction of the spa. She describes their look as “clean, glamorous, sexy, tongue-in-cheek and fun,” and says “We find inspiration from all over the world and we are constantly traveling to see and experience what the world has to offer.”


Both girls insist that each member of the family brings something essential to their business. “All of our different strengths and experiences came together to build a shared dream,” says Celene.


So what are their future plans for Gee? “World beauty domination, of course,” says Natalie with a smile.

Related articles: (Top 20 Under 40, Jewish, Toronto)

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