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Top 20 Under 40 - Noel Biderman

Published: January 18th 2011
in Culture » Society

Noel Biderman

Shalom Life is proud to introduce our inaugural ”Top 20 Under 40” list. This list encompasses 20 individuals of diverse occupations and backgrounds; from businessmen and businesswomen and innovative entrepreneurs, to philanthropists, entertainers, doctors and more, the inaugural list places a spotlight on the myriad of talented, creative and passionate Jews, all under 40, who call Toronto home. Each day we'll introduce a new profile. We hope you enjoy the list and look forward to expanding it to other cities in the coming year. 


Noel Biderman



Toronto born Noel Biderman has had quite a collection of careers in his 39 years. After graduating from York University's Osgoode Law School, Biderman pursued a career as a sports attorney and agent.


In 2001, Biderman's strong entrepreneurial spirit and business sense led him to starting a dating website geared towards married individuals who are seeking to have an affair.


"Like many entrepreneurs I too was drawn to the web, and whether my experience as a sports attorney led me to believe that a social network dedicated to people being unfaithful was a great concept (and necessary element) or whether it came from some great business research…well, we may never know," Biderman says. quickly became one of the most popular (and discussed) dating websites online. In 2007, Biderman and his partner, Darren Morgenstern, sold the business to Avid Life Media. He stayed on as CEO, now overseeing 100+ employees in 9 countries and 3 languages. Avid Life Media has become one of Canada's most successful digital "exporters", purchasing other iconic web brands including,, and


"We like to believe that we are servicing markets that are a part of the changing social dynamic; while some may see us as counterculture we see ourselves at the forefront of changing tides and attitudes.” Biderman responds when asked about the unconventional nature of the Avid Life brands.


Biderman also creates the marketing behind many of Avid Life's websites.


"Ashleymadison tv commercials, cougarlife jingles, establishedmen print ads – one of my favorite parts of my job is creating the marketing that explains our services and why they may be appropriate for you. I guess I watched a lot of TV as a kid."


Biderman plays many roles within Avid Life Media, but the position he is most committed to is that of father to his young family.


"My commitment to them is to be home every night for dinner and we spend almost every weekend together."


Biderman and his family are based in Toronto. He has worked all over the world and believes that "Torontonians are amongst the most diverse, tolerant, and thoughtful people you will ever encounter."

Related articles: (Top 20 Under 40, Noel Biderman, Jewish, Toronto)

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