Finally In Israel: YouTube to Pay Artists

Published: January 5th 2011
in Economics » Israel


Ka-Ching! That is the sound each and every Israeli artist will hear, each time you watch one of his or hers videos online on YouTube. According to the new cooperation agreement signed between Google (who owns YouTube since 2006) and ACUM, the Israeli Copyrights Corporation, Israeli artists and composers will be paid royalties for their creations that are uploaded and watched on YouTube.


The new agreement will pay royalty fees to the artists based on the amount of views their video gets. The fees will be generated from the pop-up and ad revenue the video makes. The agreement includes only clips viewed by Israelis on the Hebrew-localized YouTube site. Nevertheless, it could mean a great salary boost to the creators, keep in mind that some 3 million Israelis watch YouTube weekly, according to a surfing poll that was held in November. Another poll shows that 60% of Israelis are logging on to YouTube in order watch music videos, which have become super popular.


In the meantime, ACUM has not specified the amount of royalties each artist will be paid, but they have said that they will use a standard calculation used all around the world based on the agreement each artists has with them. Thus, it isn't clear whether each artists will receive the same rate of royalties, or different artists will be payed differently.


In addition, Israeli artists are saying the agreement is definitely going to change the current situation, as up to now the only money they saw online was from downloaded ringtones. Meir Brand, chairman of Google Israel said in response, "We are joyful to see the agreement signing with ACUM, which will help the artists of Israel get what they deserve for their original work on YouTube and will encourage the growth of more musical talent."


Moreover, ACUM joining YouTube, is only a small part in the site's "how to deal with copyrights" policy. While in the beginning YouTube had removed content due to copyright violation; today YouTube would rather pay for the content, as long as it will bring more potential viewers, of course. Britain, France, Netherlands and Spain had already signed with the entertainment portal, prior to Israel.

Related articles: (YouTube, Royalty, Fees, Israel)

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