Grammy to Tel Aviv High-Tech Company



By: EVA COHEN  
Published: December 27th 2010
in Culture » Music

Soccer fans with vuvuzela noisemakers, Waves Audio helped tune them out during World Cup in South Africa
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Gilad Keren, co-founder and Chief Executive Officer of Waves Audio

Waves Audio Ltd., based out of Tel Aviv with offices also in the United States and China, will receive a Technical Grammy at the awards ceremony in Los Angeles on February 12, 2011.

 

The award is given based on votes by the Producers and Engineers Wing Advisory Council, Producers and Engineers Wing Chapter Committees, and the Recording Academy’s National Trustees.

 

The company was founded in 1992 by Gilad Keren and Meir Sha'ashua and is a developer and supplier of professional audio signal processing technologies and audio effects, used in recording, mixing, mastering, post production, surround, live, and broadcast sound.

 

Other winners of this award category have been big names in the music industry such as Apple, Sony and Yamaha.

 

Keren said he privileged to be a part of advancing the music industry.

 

"It is a great honor to know that we had a part in the creation of so much wonderful music, and this pushes us to keep developing new tools for musicians," said Keren. "It is our small contribution."

 

Since Waves was formed, the firm has contributed technology toward "Shrek", "American Beauty", "Star Wars" and other popular films. The company's products have also been used in the fields of music, video games and cellular technology and their client list includes top artists such as U2, Bruce Springsteen, Lady Gaga, Kanye West, Green Day, Beck, Rihanna, Beyonce and Coldplay. Waves has sold its technologies to media conglomerates such as Sony, JVC, Toshiba and Dell.

 

For those familiar with technology, since the company's inception, Waves processors have been available as plugins for audio hosts and platforms including Audio Units, TDM, DirectX, MAS, and VST. One of their most recent developments was used to reduce the noise from vuvuzelas that fans were using during the World Cup games in South Africa.



Related articles: (Waves Audio, Grammy, music, vuvuzela)
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