Apple Shows Its Fans That They Haven't Forgotten About the Mac

Published: October 20th 2010
in Economics » World

New MacBook Air

Apple’s ‘Back to the Mac’ event today was meant to show the world that even with the massive success of the iPhone, iTouch and iPad, Apple hasn’t completely forgotten about the iMac.


The event showcased a large range of new hardware, software, and upgrades. Here are some highlights from the event:


MacBook Air:


Unlike most of Apple’s products which get upgraded at least once a year, the MacBook Air hasn’t seen an upgrade in over two years. Therefore, Apple made sure that this refresh will be significant.


The redesigned Air comes in 11.6 inch and 113.3 inch models with complete unibody design, like the original. Aside from screen real estate, the two models do have a significant difference. The smaller model’s storage comes on an SSD card, much like a stick of RAM, instead of a standard SSD or HDD. This minor difference means that much like the iPad, the Air will now turn on instantly with no loading times.


Inside the Air now features an Intel Core2Duo processors with a Nvidia GeForce 320M graphics card capable of playing tasking games and graphic applications. There is also an SD card slot and 2 USB ports, which resolves a major complaint from the original Air.


The battery life is top notch as well. The 11.6 inch model gets 5 hours active use and 30 day standby and the 13.3 inch model will last 7 hours and 30 day standby.


Lastly, both models come with a FaceTime camera which leads us to the second unveiling.


FaceTime for Mac:


Apple’s video chat application which was recently released for the iPhone 4 is now available for the iMac. Now users can video chat using Mac to Mac and Mac to iPhone. As expected, video quality is best when used Mac to Mac, but Mac to iPhone is still acceptable.


Mac OS X 10.7 Lion:


The new Apple OS takes the best of what Apple has learned from the iPad and introduces it to the iMac operating system.


Although at first glance it may not seem that important, one of the biggest upgrade the OS gets is the fullscreen mode. This allows programs and applications to take up the whole screen without any task bar underneath or any other overlays. Again, this will give the user the feeling of using an iPad whereas they can control the programs in much the same way they control the iPhone or iPad; with gesture controls.


The App Store has been such a massive success for Apple that they decided to port it over to the Mac. The Mac App Store works exactly as it does on the iPhone and iPad. You visit the store, choose your app, purchase it and it will automatically install in the Launchpad.


Speaking of; the Lauchpad is another new feature which exemplifies the effect the iOS has had on the Lion design. Much like the iPad, Launchpad shows all the applications installed on your computer within multiple pages which are navigated with simple swipe gestures.


iLife ’11:


Lastly is iLife ’11, the upgrade version of all of Apple major multimedia apps such as iPhoto, iMovie and GarageBand.


Out of three, iPhoto has had the least major upgrade. It does have some new editing options but the real change is the new user interface which closely resembles the iOS and takes advantage of the fullscreen mode.


iMovie, on the other hand, has been greatly upgraded. Apple can now honestly claim that this application rivals much more “advanced” and expensive video editing software. Users can now create a bevy of special effects and in depth audio and voiceover editing. There is also a very impressive movie trailer feature which helps users create professional grade trailers very easily.


GarageBand has been given several updates as well including Groove Matching, which helps your band sound more in rhythm and Flex-Time, which lets you fix timing in songs. “How Do I Play?” is another feature which allows users to track improvements in their piano and guitar playing over time.


Overall the Mac and OS X event should be considered a huge relief to Mac fans and users. It shows that even though the iOS is Apple’s vision of the future for computing OS, that future includes the Macs. Obviously.

Related articles: (Apple, Mac, iPhone, iPad)

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