Israeli Wine Steals Award From Traditional Producers

Published: October 12th 2010
in Culture » Food

Receiving the Decanter International Trophy in London. From right to left: Carmel Winery's wine development director Adam Montefiore, Stephen Spurrier � chairman of Decanter World Wine Awards, and Lior Lacser, chief winemaker at Carmel Winery.
Pic: Israel21c
Carmel's flagship wine.
Pic: Israel21c

England's Decanter is one of two influential wine magazines - the other is Wine Spectator in the United States - that are responsible for global trends. Its tastings director, Christelle Guibert, noted after the competition that although Israeli wines "are by no means insignificant, ... this is the first time they have taken a trophy from under the noses of the traditional producers."


She added that "any Shiraz producer would be proud" of the expert judging panel's description of the Kayoumi selection as "intense and voluptuous on the palate, plenty of oak with great persistence and texture."


The company's wines, particularly Yatir selections, can get as pricey as $250 per bottle. But Carmel is not only reaching for the high-end market.


"We are big enough to be in every market, offering every wine style for every price and taste, which gives us a lot of options," says Montefiore. Carmel still makes sweet sacramental wine and grape juice, but ceased lines of gourmet foods and liqueurs to concentrate exclusively on grape-derived beverages.


Montefiore encourages wine novices to ignore peer pressure and "rules" and simply "go for what you like, even if it's fizzy or cheap. Don't taste. Just drink and enjoy it. But if you're prepared to experiment, it will open up a whole new world of fun."


This article was originally featured on Israel21C

Related articles: (Wine, Israel, carmel winery)
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