Hlavin: Feeling Good, Natural, and Balanced



By: ELAD BENARI  
Published: August 26th 2010
in Economics » Local

Ada Hersko with Hlavin Products

If you have ever searched in Canada for cosmetic products with active natural components that fulfill their purpose, here is the solution:

 

Hersko Inc. Therapeutic Natural Cosmetics imports from Israel to Canada products by Hlavin. It all began a year ago, when Ada Hersko arrived in Toronto from Israel with her family. Hersko has 20 years of experience in management, marketing and sales in the cosmetics field in Israel. Her goal is “to realize an old vision and open a large scale independent cosmetics business.”

 

In order to fulfill her dream, Hersko chose Hlavin products. “Hlavin Industries is an international enterprise which has been in production for over 35 years,” she said. “The Hlavin brand is sold in 20 countries around the world, including Japan, Russia, Switzerland, Germany and France. Hlavin is known for its paramedical formulations which combine unique active natural ingredients, in very high concentrations, with an innovative bio-technological development and production system. All of the company’s products approved by the Israeli Ministry of Health, and by the most stringent health offices in the continents of Europe, North America, Asia and Oceania.”

 

Hersko chose Hlavin because she defines herself as a passionate Zionist who wants to fulfill her dream: On the one hand, to be successful as an independent and at the same time to promote Israeli industry in the full sense of the word. Hlavin Industries employs hundreds of employees, among them new immigrants from Ethiopia and the former USSR, as well as individuals with disabilities. Hlavin also contributes to Israeli society through arts and culture activities.

 

Among Hlavin’s flagship products one may find deodorants with natural, healthy ingredients: creams for the underarms and feet that prevent odors for up to 7 days; roll-on and stick products that are adapted to modern life and prevent odors for up to 72 hours for men and women; wellness deodorants, both spray and roll-on in five different scents which prevent odors for up to 48 hours.

 

It is important to note that Hlavin’s deodorants have been leading a healthy niche for over 30 years: They contain no aluminum, no alcohol, and no paraben (a conservation system which less body-friendly). This paramedical niche has been recently expanded under the Lavilin Bio Balance brand which includes deodorants for the body, scalp, and feet.

 

The motto of Hlavin’s deodorants is to allow the body to be active and feel natural. “The odors are formed when bacteria feed on sweat molecules,” explained Hersko. “Sweat itself is odor-free, and it should not be prevented from leaving the body. Secretion of sweat purifies the body and balances its temperature level. Therefore it is essential to any person.” In contrast to antiperspirants, the Lavilin Bio Balance line of products balances the activity of the bacteria. The body continues to sweat naturally (even when one leads a modern and active lifestyle) and the problem of sweat odor is eliminated for days: one use prevents the odor for the specified amount of time.

 

“It’s not enough for a product to be natural,” explained Hersko. “The percentage of components in each product is also very important. That’s what makes the product effective. Hlavin is known for using a high concentration of components in all lines of its products, both facial and body. For this reason the products can be classified as paramedical.”

 

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