A Soccer Game to End the Middle East Conflict

Published: June 24th 2010
in News » World

Sign at Cannes Festival
Pic: Yoram Levi

Israeli advertising agency Baumann Ber Rivnay has begun a new campaign encouraging other advertising personnel to come up with creative ideas to end the Israeli-Palestinian conflict.


Entitled The Impossible Brief, the campaign involves advertising personnel participating in the Cannes Festival currently taking place. The most creative ideas will be concentrated into a book that will be sent to Israeli and Palestinian parliament members, as well as Israeli Prime Minister Benjamin Netanyahu and Palestinian President Mahmoud Abbas.


Some of the creative ideas already suggested include: An agency out of Chile suggests ending the conflict through a soccer team between the Israel national team and its Palestinian counterpart; McCann Erickson out of Amsterdam suggested opening a coffee shop on the Israeli-Palestinian border and making it the only place in the area where pot smoking would be legal; a French agency suggested opening a Walt Disney amusement park in the region, using the following logic: “If they’re fighting  they should at least fight over the line-up for the rides”; a New York advertiser suggested that loud speakers should be placed on each side of the border and the biggest party in the world be held; Kelly from Australia suggests that a food market should run on both sides of the separating wall, so that Palestinians and Israelis can enjoy local food, since “it’s more difficult to fight on a full stomach”.


Even the flotilla made its way into this campaign. A Turkish advertiser suggested sending humanitarian flotillas from all parts of the world to both Israel and the Palestinians.  The flotillas would promote peace and a bilateral solution to the conflict.


Baumann Ber Rivnay has gone all out on this campaign, placing large signs promoting it all around the Cannes Festival. A special website has also been built for the campaign, and text messages will be sent to a large list of senior creative managers who are participating in the Festival.


For more details on The Impossible Brief, visit www.theimpossiblebrief.com

Related articles: (Cannes Festival, Soccer game, Israel, Palestinians, Advertising agencies)
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