Israelis Love the Vuvuzela



By: DAN VERBIN  
Published: June 17th 2010
in News » World

Vuvuzela
Pic: wikimedia commons

If you haven’t heard that horrible noise that sounds like 130 decibels of the most annoying, crazy swarming bees in the world, then chances are you’ve been living under a rock for the last few days. The vuvuzela, or stadium horn, is a controversial plastic horn that is favoured by South African soccer fans and is causing quite the ruckus at the World Cup.

 

The vuvuzela reaches sound levels of 127 decibels and has been blamed for inducing permanent hearing loss. To compare, the loudest rock bands of all time, such as Led Zeppelin, The Who, AC/DC, Deep Purple and Metallica, have been measured at volumes of around 130 decibels.

 

So when World Cup spectators, at home and watching on TV, complain that vuvuzelas are loud, they aren’t kidding. And Israelis, with their acute business sense, have had something to do with that.

 

It seems that Israel has cornered the Vuvuzela market, with several internet entrepreneurs starting online companies, including www.buy-vuvuzela.com, the brainchild of Israeli businessman Oron Barber. Barber, who is behind AllDings, set his sights on the vuvuzela back in June 2009. His investment is paying off in spades, as well as millions of angry soccer fans. 

 

His site comes out first when you search for “buy vuvuzela” in Google. It is fifth when you search for just “vuvuzela”.

 

The site has sold over 30,000 vuvuzelas for between $3 and $10 each; acting as middleman for online direct sellers.

 

The vuvuzela has also been called a safety risk as it masks the sound of evacuation announcements and has the potential to spread cold and flu germs more readily than yelling or coughing. Vuvuzelas also drown out the sounds coming from the field and irritate the players to no end.

 

However, it looks like this special horn is here to stay, at least for the remainder of the World Cup. So, if you have any entrepreneurial sense, you may want to start your own online business: buy-earplugs.com.

 



Related articles: (vuvuzela, world cup, soccer, football, south africa, israel, entrepreneur)




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