Watch This Erupt

Published: May 4th 2010
in News » World

"Eyjafjallajökull DNA" watch

Who wants a wrist watch containing volcanic ash from last month's historic volcanic eruption in Iceland?


This is probably one of the 'hottest' (and yet toy-like) watches you are going to see. Brought to you by the same guy who introduced the watch that contains actual moon dust and parts from Apollo 11 (Moon- Dust DNA watch), the sizzling Icelandic "Eyjafjallajökull DNA" watch contains – you guessed it right – volcanic ash. Extremely quick work if you ask us, considering the eruption occurred only recently.  

While Europe and the rest of the world were hit hard, financially speaking, by the eruption, not to mention the colossal damage to the environment, some people thrive and even make money out of the disaster and other people's misfortune. But, hey, who cares as long as it is cleaning at least some of the ash? The watch looks mean, with its raw and rugged look, and it has a lava-like design flowing inside of it.


It was created by Romain Jerome, whose vision was to create a design that looks burnt to a crisp, so if that somehow happens to be your style, you better hurry – there is only one piece available currently. If you are worried about its authenticity, it also comes with a certificate of authenticity confirming that the volcanic rock and the ash used to create it are real and did in fact come from Eyjafjallajökull Volcano.

Romain Jerome's watch is named after and created in commemoration of the Eyjafjallajökull volcanic eruption which caused great chaos and turbulence, literally speaking. The eruption, which occured on April 14, sent blazing pieces of lava and hot gasses and threw volcanic ash several kilometers up in the atmosphere which led to the closing of nearly the entire European air space for flights and sent Europe 100 years back to the days when people had no other traveling options except land and sea journeys and boy, those journeys were long.


The price of the Icelandic timepiece is undisclosed. Guess it is just one of those cases where if you have to ask, you probably can't afford it.

Related articles: (iceland, volcano, eruption, ash)

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