Shalom Life | June 07, 2014

Scarlett Johansson and Israel’s SodaStream Team Up For the SuperBowl

The ‘Her’ actress has become the Israeli brand’s first ever global brand ambassador

By: Ashley Baylen

Published: January 13th, 2014 in Culture » Society » News

‘Her’ actress and lifelong carbonated beverage lover, Scarlett Johansson, has been hired by Israel’s SodaStream to be the company’s first ever global brand ambassador.

SodaStream, who first advertised at the SuperBowl last year, is an at home carbonation system that allows users to convert tap water into sparkling water, in more than 100 flavors.

"I've been using the SodaStream products myself and giving them as gifts for many, many years," said Johansson.

"The company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!"

"We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family," Daniel Birnbaum, the CEO of SodaStream, said in a statement.

"Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team."

The multi-year partnership between Johansson and SodaStream kicks off on SuperBowl Sunday, February 2nd.

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