HomeNewsBusinessCultureHealthVideoNewsletter

EXCLUSIVE: Interview With ‘Hardcore Pawn’ Stars Les Gold and Ashley Broad

Les and Ashley are optimistic about America’s economy and the future of both Detroit and pawn stops.

By: Anthony Marcusa
Published: August 2nd, 2013 in Culture » Society » Interviews
Seth, Les, and Ashley of 'Hardcore Pawn'

Amid so much economic uncertainty, in the city of Detroit and throughout the United States, an upswing is on the horizon.

So says Detroit business owner, television star, and now author Les Gold, a pawnbroker who firmly believes his company can predict the direction of Wall Street and the country.

“In the relatively near future, the economy is getting better,” explained Gold during a phone interview from his home state of Michigan. A resident of Detroit, the 63-year-old business owner has for decades operated American Jewelry and Loan in the heart of the Motor City, a thriving pawn shop that is the subject of the TruTV reality series, Hardcore Pawn.

“What I can tell you is that the pawn line is getting shorter, which means less people need money, and the redemption line is getting longer, which means people are buying back more merchandise than they used to.”

Gold believes that his ever-growing and successful business is a proven indicator of the nation’s financial path. In his recently penned book, For What It’s Worth: Business Wisdom from a Pawnbroker, Gold advises that thinking like a pawnbroker will help any business owner or broker be successful amid economic rises and falls.

“A lot of people who made six figures lost their jobs,” said Gold in reference to the most recent market collapse. “They never saw the correlation between the TV show and the economy going bad. We had to come up with new ideas of how to run the business,’ Gold offered as a reason for his success. “You always have to think about tomorrow, and you never know what tomorrow is going to bring in.”

The United States as a whole, however, is in nowhere near as dire a situation as the city of Detroit, which recently filed for bankruptcy. It has become the largest U.S. city ever to do so, having endured a steady decline for decades with debts now that may reach up to $20 billion. It’s a city where homes have been abandoned, street lights don’t work, and the murder rate is the highest it has been in 40 years.

As of this writing, court hearings have begun that look to provide a timeline for the bankruptcy that will take months, if not years to solve.

The move is a long time coming, said Gold, who is optimistic about a triumphant turnaround.

“This bankruptcy did not happen overnight, it’s taken 40 to 60 years to occur,” he explained. “The people of Detroit are very resilient, and they are going to bounce back. They are going to come through it, and it’s going to be something that future generations are going to be proud of.”

“We’ve had good times and bad times, and the city is in a financial bind, but I believe in our resiliency. This will be a wonderful experience for all of us as long as we stay strong and work together to make this beneficial for everyone.”

Ashley Broad, Gold’s daughter, employee at the shop, and costar of the series, echoed her father’s sentiments. “I believe the people can come together, they’re ready to build back the city of Detroit.”

While their unbridled positivity may not be shared by all, especially those business owners whose clients include the city itself, the company has proven determined. Gold and his family have found success in the pawnbroker business, as Gold has grown his shop from its meager beginnings in a 1500 sq. ft facility to the current massive 50,000 sq. ft. space as seen on TV, at Greenfield Rd. and West 8 Mile Rd. Gold’s business brings in tourists - the show has aired over 100 episodes and averaged 2.6 million viewers in its sixth and most recent season – in turn helping out the gas station and grocery store at the intersection, and hopes that other businesses can similarly help one another.

As the television show enters its seventh season, Gold continues to thrive in the business he has loved all his life, and is proud of his accomplishments. “We’ve made pawn shops a mainstream destination. I wanted to take that stigma away from the industry, and if I can hang my hat on anything, it would be that.”

“People now really understand them now, it’s become a wonderful place where people can shop and save money.”

Broad, alongside her brother Seth, look to carry on the family business for another generation, just like their father. Gold says that he hopes he has made pawn shops widespread enough for his children, grandchildren, and even someday great grandchildren to be successful in the industry.

To her credit, Broad wrote her first pawn slip at the age of seven, and fell in love with the business instantly. “I learned how to be a good negotiator, I learned street sense from my father, and I learned how to love the business from a young age.”

“You just never know what’s going to happen,” said Broad. “It’s about the thrill – what’s going to come through the door next?”

According to Gold, what’s coming next is a much needed and long-awaited positive turnaround.

Check out American Jewelry and Loan’s website at www.pawndetroit.com

Follow the stars of @HardcorePawn on Twitter @lesHCP and @ashleyHCP and @SethHCP
Related articles: Interview, TruTV, Harcore Pawn, Les Gold, Ashley Broad, Economy, Pawn Shops, Reality TV, Detroit, Bankrupt
0 times
EXCLUSIVE: Interview With “Accidental Guru”, Amy B. Scher

Scher’s motivating story outlined in ‘This is How I Save My Life’ landed her a spot on The Advocate’s “40 Under 40” list for 2013.

EXCLUSIVE: Publicist Debra Goldblatt-Sadowski Talk’s TIFF’s Celebrity Gifting Lounge

Rock-it promotion’s Goldblatt-Sadowski chats with Shalom Life about Tastemakers, the first full-service, Canadian-owned and operated product placement company specializing in gifting lounges and swag bags.

EXCLUSIVE: Susan Flam Discusses This Year’s Beit Halochem Women of

Beit Halochem Canada is an organization dedicated to the aid of Israel’s injured veterans, as well as victims of terror.

EXCLUSIVE: Interview With Comedian and 'WTF' Host, Marc Maron

Marc Maron talks the art of interviewing, being Jewish, stand up comedy, and Toronto JFL42 festival.

EXCLUSIVE: Interview With ‘Hardcore Pawn’ Stars Les Gold and Ashley

Les and Ashley are optimistic about America’s economy and the future of both Detroit and pawn stops.

EXCLUSIVE: Jenny Slate Talks Haunted Houses, Standup at Overnight Camp

The ‘House of Lies’ actress chatted with us about growing up in a house with a ghost, her first standup memories, being let go from Saturday Night Live, her biggest fear, and much more.

EXCLUSIVE: Interview With “Accidental Guru”, Amy B. Scher

Scher’s motivating story outlined in ‘This is How I Save My Life’ landed her a spot on The Advocate’s “40 Under 40” list for 2013.

EXCLUSIVE: Publicist Debra Goldblatt-Sadowski Talk’s TIFF’s Celebrity Gifting Lounge

Rock-it promotion’s Goldblatt-Sadowski chats with Shalom Life about Tastemakers, the first full-service, Canadian-owned and operated product placement company specializing in gifting lounges and swag bags.

EXCLUSIVE: Susan Flam Discusses This Year’s Beit Halochem Women of

Beit Halochem Canada is an organization dedicated to the aid of Israel’s injured veterans, as well as victims of terror.

EXCLUSIVE: Interview With Comedian and 'WTF' Host, Marc Maron

Marc Maron talks the art of interviewing, being Jewish, stand up comedy, and Toronto JFL42 festival.

EXCLUSIVE: Interview With ‘Hardcore Pawn’ Stars Les Gold and Ashley

Les and Ashley are optimistic about America’s economy and the future of both Detroit and pawn stops.

EXCLUSIVE: Jenny Slate Talks Haunted Houses, Standup at Overnight Camp

The ‘House of Lies’ actress chatted with us about growing up in a house with a ghost, her first standup memories, being let go from Saturday Night Live, her biggest fear, and much more.

news_scroll_down
OUR FACEBOOK FANS
Blogs
Take Responsibility for Your Own

The 19 year old sophomore sat on the exam table looking at the floor. A college student with obvious charm

The Stanford Prison Experiment at

In 1971, researchers set up a prison in the basement of Stanford University's Psychology Department. The idea was to

U.S. vs. Europe: Health Care

As I have tried to make abundantly clear the United States is the only country in the industrialized world that

Hands Off America

Alright, that does it.Since the terrorist attacks of September 11, 2001, Americans have been willing to do their part for

Fat Returns After Liposuction ...

A study appeared in a journal titled “Obesity” which was reported by a group from the University of Colorado. In

What does Victory Look Like?

Sixty-five years ago today, World War II officially came to an end. On September 2, 1945, Japanese Foreign Minister

Share This Story With Your Friends!

Your Name:

Friend's Name:

E-Mail:

Friend's E-Mail:

(This information will not be displayed publicly)

Optional Message: