Shalom Life | July 20, 2015

Israelis Create Grab-and-Go Booster Seat of Tiny Proportions

The mifold “grab-and-go” seat promises to simplify carpooling for parents without compromising safety

By: Eunice Lim, NoCamels

Published: July 17th, 2015 in Business » Israel

Israelis Create Grab-and-Go Booster Seat of Tiny Proportions

An innovative booster seat developed in Israel provides proof that good things come in small packages.

The mifold “grab-and-go” seat promises to simplify carpooling for parents without compromising safety. mifold is flat, portable, foldable, dishwasher-friendly (!), and much smaller than traditional booster seats, so that children can carry it around in their backpacks. Soon, you won’t need to schlep a full-size booster seat on your vacation!

mifold booster seat

The crowds are already cheering for mifold: The miraculous booster seat has raised $162,000 on crowd-funding platform Indiegogo in only two days, which is more than four times its goal of $40,000. And, there are four more weeks to go for those who still want to jump on the bandwagon – early-bird supporters will receive the product for $31 by March 2016.

“The amount of interest has massively exceeded our expectations,” mifold founder and CEO Jon Sumroy tells NoCamels.

A lighter, smaller booster seat that’s perfect for carpooling

Unlike traditional booster seats that lift a child up to an adult’s position, mifold holds the seat belt down to fit the child snugly, taking it off the child’s stomach and neck for maximum comfort and protection. An additional perk is that it is fully adjustable to fit children as they grow. mifold weighs 1.6 pounds and measures 10 inches by 5 inches; it’s quite flat (2 inches high). In comparison, a conventional booster seat measures 17 inches by 16 inches and is much thicker – 7 inches high; it weighs 6 pounds, which means it’s nearly four times heavier than mifold.

Sumroy began imagining the concept for mifold back in 2000, when he was raising his three young children in the US. “There were so many occasions where we just didn’t have booster seats available,” Sumroy tells NoCamels. “So I started to think about how I could make something that my kids could keep with them all the time. It was a conscious effort to create a solution that did not exist.”

This article was first published on NoCamels - Israeli Innovation News and was re-posted with permission. To continue reading this article on the site, click here.

Microsoft Makes Largest Ever Israeli Acquisition for $320 Million Microsoft Makes Largest Ever Israeli Acquisition for $320 Million Trending Did You Know? Ashton Kutcher Used an Israeli App to Remodel his Parents' Home Trending Facebook Set to Buy Israeli Virtual Reality Firm Trending
 

Getting to Know Comedian Dan Naturman

July 20, 2015 | By Daina Goldfinger
Getting to Know Comedian Dan Naturman

The Jewish funnyman is fresh from performing at Montreal's revered Just for Laugh festival

Read More

Paul Rudd Tried to 'Basic Instinct' Michael Douglas

July 20, 2015 | By Maria Cruz
Paul Rudd Tried to 'Basic Instinct' Michael Douglas

The 'Ant-Man' tried to win over his co-star with a prank gone wrong

Read More

It's Official: Daniel Radcliffe Should Have Been A Rapper

July 20, 2015 | By Maria Cruz
It's Official: Daniel Radcliffe Should Have Been A Rapper

WATCH: Radcliffe raps Eminem's "The Real Slim Shady" at a karaoke bar

Read More

Israeli Researchers Say Light Beams, Not Pacemakers, Are the Future of Heart Treatments

July 20, 2015 | By NoCamels Team
Israeli Researchers Say Light Beams, Not Pacemakers, Are the Future of Heart Treatments

Researchers at the Technion have developed a new approach for the treatment of abnormal heart rhythms

Read More

Microsoft Makes Largest Ever Israeli Acquisition for $320 Million

July 20, 2015 | By Daniel Koren
Microsoft Makes Largest Ever Israeli Acquisition for $320 Million

Software giant buys tech company Adallom to serve as foundation of its new cyber center in Israel

Read More

Disney Is Very Upset About Amy Schumer's 'Star Wars' Shoot for GQ

July 20, 2015 | By Maria Cruz
Disney Is Very Upset About Amy Schumer's 'Star Wars' Shoot for GQ

Comedian also up against some angry fans for controversial shoot

Read More

Barack Obama to Send Final Farewell to Jon Stewart

July 20, 2015 | By Maria Cruz
Barack Obama to Send Final Farewell to Jon Stewart

The President will see off the talk show host before he passes the torch to Trevor Noah

Read More

This Instagram Account Imagines a World With Two Drakes [PICS]

July 20, 2015 | By Daniel Koren
This Instagram Account Imagines a World With Two Drakes [PICS]

Drake Twins presents an alternate universe where not only does Drake have an identical twin, but they're both equally awesome

Read More

More Headlines