Shalom Life | July 18, 2015

Facebook Set to Buy Israeli Virtual Reality Firm

The tech giant has laid the groundwork to acquire Israeli VR firm Pebbles Interfaces

By: B. Shane Morganstein

Published: July 17th, 2015 in Business » Israel

Photo: Virtual reality


Facebook is currently negotiating the terms and conditions upon which they will acquire Israeli virtual-reality company Pebbles Interfaces.

Although Facebook recently acquired Oculus VR, arguably the most advanced virtual reality company in existence, the tech mammoth seems set on expanding its VR portfolio, setting its sights on Pebbles.

Owned by Israelis Emil Alon and Nadav Grossinger, Pebbles differs from other VR technology on the market thanks to their focus on figer gestures. Although the technology is being developed mainly for applications in gaming, the use of finger gestures in virtual reality has application beyond gaming, in TV, computers, and smart phone operation as well.

Pebbles recently integrated its technology with Facebook’s Oculus technology, creating a new VR environment where finger movements translate into actions. The deal will reportedly end with a value worth tens of millions of dollars, with investors from China, Israel, and the USA seeing the largest returns on their investments.

Once the deal has completed, it is likely that Facebook will open a virtual reality development center in Israel, joining tech giants Apple, Google, Amazon, and Intel who have already been tapping the Israeli tech market for years.

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