Shalom Life | July 31, 2015

Apple to Open Sales Booths Across Israel

Almost all major cities will receive an Apple sales booth, to be found in Partner stores by end of August

By: B. Shane Morganstein

Published: July 1st, 2015 in Business » Israel

Apple to Open Sales Booths Across Israel



Apple is following in the steps of other tech giants, after announcing that they are planning on opening 20 sales booths across Israel in the coming months, with almost all major Israeli cities being covered by the new initiative.

The plan was revealed alongside the opening of the first sales both in Ashdod last Wednesday.

Working with Israeli communications company Partner, Apple plans to open up small apple stands with the larger Partner stores.

These new stands will be manned by Partner employees, who will be trained by Apple’s “Masters” program, a training platform Apple has used elsewhere internationally to train employees in markets without official Apple stores.

Although an official Apple store does exist in Israel (in Ben Gurion Airport), Apple currently has no plans to open new stores.

Fans of Apple can look forward to playing with iPhones and iPads in larger cities like Jerusalem and Tel Aviv by the end of August. Other Apple products, like Beats headphones and Mac laptops, will also be sold in the stores sometime in the future.

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