Shalom Life | June 26, 2015

User Traffic on DuckDuckGo Skyrockets

The search engine focused on privacy has been growing in users since 2013

By: Daina Goldfinger

Published: June 18th, 2015 in Business » World

DuckDuckGo, a search engine focused on privacy by not tracking user data, has skyrocketed in user traffic by over 600 percent since 2013.

2013 saw the revolutionary discoveries of Edward Snowden, a former CIA worker, who revealed classified information of the U.S. National Security Agency (NSA). The revelations informed the public that the American government was monitoring its citizens by tracking their interactions, movements, consumption habits and data. Understandably, this discovery led to a significant amount of controversy amongst the American citizenry, and opened up the realm of debate concerning privacy issues.

As a platform that generates trillions of searches yearly, Google aggregates data from its users to sell to advertisers for profit. “Google tracks you on all of these other sites because they run huge advertising networks and other properties like Gmail and photos… so they need that search engine data to track you,” explained Gabriel Weinberg,the Jewish founder of DuckDuckGo. “That’s why ads follow you around the Internet.”

On the other hand, DuckDuckGo solely generates profit from keyword advertising that advertisers bid for. For example, if one were to search “cellphone,” advertisements for various cellphones would automatically pop up on the search page. It’s as simple as that – no tailored ads that follow you around the Internet, like with Google.

“What consumers don’t really understand is that their data is being leaked for other reasons they don’t even realize,” explained Weinberg of Google.

According to Weinberg, browsing incognito does not help either, as Google is still tracking your every click, and your Internet service provider (ISP) is still monitored.

The search engine further demonstrates its commitment to privacy and efficiency by allowing users a less amount of clicks to find what they are searching for. This is done through features, such as instant answer, themes and !bangs.

Putting ! before a search for a specific website allows users to search pages that are present solely on the given site that is being searched. !bangs are currently available for a number of other sites, including those of Facebook, Twitter and eBay.

As a budding tech company, DuckDuckGo is slowly garnering traction from the public, and hopes to help users concerning search privacy.

Michael Bloomberg Has Donated $100 Million to Groundbreaking ‘Cornell Tech’ Program Michael Bloomberg Has Donated $100 Million to Groundbreaking ‘Cornell Tech’ Program TrendingThis Israeli Company is Training Mice to Detect Explosives at Airports This Israeli Company is Training Mice to Detect Explosives at Airports TrendingGet Ready to Geek Out with Spaceballs: The Lego Set Get Ready to Geek Out with Spaceballs: The Lego Set Trending
 

Amsterdam Ditches Sister City Agreement With Tel Aviv

June 26, 2015 | By B. Shane Morganstein
Amsterdam Ditches Sister City Agreement With Tel Aviv

Dutch mayor yields to pro-Palestinian pressure, cancels agreement with Tel Aviv

Read More

Queen Elizabeth Makes FIrst Visit to Nazi Death Camp

June 26, 2015 | By B. Shane Morganstein
Queen Elizabeth Makes FIrst Visit to Nazi Death Camp

The monarch visited Bergen-Belsen during visit to Germany, laid wreath at memorial

Read More

Michael Bloomberg Has Donated $100 Million to Groundbreaking ‘Cornell Tech’ Program

June 26, 2015 | By Maya Yarowsky, NoCamels
Michael Bloomberg Has Donated $100 Million to Groundbreaking ‘Cornell Tech’ Program

"New York became the greatest city in the world because we dare to dream bigger than anyone else and this project, I think, is part of that tradition"

Read More

Vatican Signs First Official Treaty with "State of Palestine"

June 26, 2015 | By JNS.org
Vatican Signs First Official Treaty with "State of Palestine"

Treaty also urges "courageous decisions" to be made to restart the Israeli-Palestinian peace process

Read More

Israeli Judo Champion Wins Gold at European Games

June 26, 2015 | By Ohen Aharoni
Israeli Judo Champion Wins Gold at European Games

Sagi Moki becomes first Israeli gold-medalist in Baku's European Games after 19 years training with Olympic medalist Oren Smadja

Read More

UNHRC Condemns Israel More Than All Other Countries Combined, Report Says

June 26, 2015 | By B. Shane Morganstein
UNHRC Condemns Israel More Than All Other Countries Combined, Report Says

The International body has condemned the Jewish State more than Human Rights abusers Syria, China, North Korea, Sudan, and others combined

Read More

El Al Enlists Patriots Star Julian Edelman for New Boston-Tel Aviv Route

June 26, 2015 | By B. Shane Morganstein
El Al Enlists Patriots Star Julian Edelman for New Boston-Tel Aviv Route

The Jewish NFL star will be one of the first passengers on El Al's new service

Read More

This New York Councilor is Trying to Ban Roger Waters From the United States

June 26, 2015 | By B. Shane Morganstein
This New York Councilor is Trying to Ban Roger Waters From the United States

The Long Island councilman says BDS leader's remarks would be hate crime in US

Read More

More Headlines