Shalom Life | May 23, 2015

Israelis Develop Tech that Can Detect Your Gender Just From Holding Your Phone

Developed by Ben-Gurion University system engineers, the formula has a 92 percent accuracy

By: Ashley Ramnarain

Published: May 19th, 2015 in Business » Israel

Hold on to your cell phones people - literally - because apparently there is a new algorithm out there that can predict your gender. Developed by Ben-Gurion University systems engineers, the formula is capable of predicting, with up to 92 percent accuracy, whether or not the user of any smartphone app is a male or female.

The formula can be easily integrated into any Google Play Store app and begin working right after installation, without ever invading the privacy of the user.

Previously, gender was discovered through the text analysis of users, an invading process that will soon end. The information garnered by using the algorithm will be helpful for app companies advertising and marketing strategies.

Instead of analyzing text material written by phone owners, Dr. Asaf Shabtai and his student Itay Hazan say that the algorithm relies on information using the phone’s already existing sensors, like motion detection sensors. This specific algorithm focuses on the specific movement of holding your phone upside down (like in the pocket of your pants) or putting it into a pocketbook or purse. Gender is decided according to how often and how much you hold your device in a particular way, reports the Jerusalem Post.

Additionally, after testing, more gender-specific phone habits were revealed. Apparently, men tend to download apps that require more space (5-Mb+), as well as paid apps in comparison to women. The complete method and other results will be revealed at the MobileSoft conference for mobile research and development in Italy this week.

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