Shalom Life | March 27, 2015

Facebook Integrates Israeli App into Messenger

Social media giant incorporates Magisto, an app that turns photos and videos into a short animated film

By: NoCamels Team

Published: March 26th, 2015 in Business » World

If you’ve ever felt embarrassed to share your funny home videos, now you can let a smartphone app make a professional short film for you, and then instantly share it with your friends and family. Facebook Messenger has just added a slick instant video feature that was developed by Israeli company Magisto. Now, hundreds of millions of people can use Magisto Shot, a mobile application that turns photos and videos from your smartphone into a 7-second animated film you can share with your messenger buddies.

It looks like Magisto could potentially revolutionize the way we interact with our friends on Facebook Messenger. The Magisto Shot app, available for iOS and Android, is part of Facebook’s newly launched messenger platform, which brings the ability to add more forms of expression and rich media into conversations. Using artificial intelligence technology, Magisto Shot advances messaging by automatically turning a single photo and a text message into an entertaining video story. The app allows users to pick from their own videos and photos, choose a theme (such as “love” or “party”), pick a song to accompany the video – and after a few minutes, the film is complete with colors, music and graphics.

Currently boasting 55 million registered users who generate 14,000 movies every hour, Magisto will now tap into a much larger market, serving 600 million existing Facebook Messenger users, with the potential to reach another 750 million Facebook users who are yet to install Facebook Messenger.

Magisto, which was founded in 2011 by Dr. Oren Boiman and Dr. Alex Rav-Acha, develops cloud-based mobile technology services for creating and sharing personal movies. Its video editor automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Over the past three years, Magisto has raised $23 million from Qualcomm, SanDisk and Lee Ka-Shing, among others.

This article was first published on NoCamels - Israeli Innovation News and was re-posted with permission. To continue reading this article on the site, click here.

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