Shalom Life | March 24, 2015

This Israeli Startup Creates Automatic Photo Albums From Specific Events

Tel Aviv-based Moment.me lets you see the event you just attended from other perspectives

By: Rachel Dinh, NoCamels

Published: March 17th, 2015 in Business » Israel

Photo: Moment.me


Have you ever come home from a party or concert and scrolled through the few photos you took, wishing you could see the event from other perspectives? Moment.me a website and mobile application lets you do exactly that, without lifting a finger (well, maybe just once in order to open the app).

This Tel-Aviv based startup, founded three years ago by Ronny Elyakam, Eilon Tirosh, and Boaz Adato, automatically aggregates photos, videos, and tweets from specific events, pulling together related content from all over the web. I had the chance to visit Moment.me headquarters, where I sat down with CEO and co-founder Ronny Elkayam and learned the simple concept behind this million-dollar startup.

Real moments, virtual sites

“We started the company based on the principle that real life happenings or events are the most important things to people. We realized that the virtual world and the real world are extremely different, and wanted to close that gap by giving real life events more meaning within the virtual world,” Elkayam explained in an interview. “At Moment.me, we are taking real life happenings – parties, events, conferences, and trying to replicate them in the virtual world as closely as possible.”

Moment.me built and launched their first product about two years ago– a mobile application for consumers, which garnered more than 4.2 million unique users. Drawing most of their users from Southeast Asia, South America, and the United States, Moment.me hit it off immediately with iPhone-savvy, selfie-loving millennials. Almost all of Moment.me’s users are under the age of 26, a group that gravitated toward the ease and ingenuity of automatic album creation.

But why exactly does one take real events and make them virtual? Elkayam offered this example to best illustrate the Moment.me process: “Imagine you are enjoying yourself at a party and you take some pictures and tweet a bit, and the friends and strangers around you are doing the same. When you go home, you don’t have a good reflection of what happened, you don’t get the beauty of the event. You have your five photos and that’s it. We are taking everything that is posted to social networks, aggregating that information and centralizing them into one event. That means that you will be able to see a beautiful album of the party from every angle and everyone’s different points of view.”

Data mining to maximize the moment

The technology starts by identifying items that are related to a specific location, using tools like geotags and keywords. It only needs to find a few items since most of the content is not geotagged, but it’s enough to find a few pictures, videos, or tweets from that location. The technology then identifies what is in the photos, words, objects, and goes back to social networks to look for more related photos. The system is self-learning, so whenever there is a reported error, the algorithm corrects itself. Moment.me analyzes and clusters about 50 million photos per day and has already clustered close to 15 billion photos using their smart data mining technology.

This article was first published on NoCamels - Israeli Innovation News and was re-posted with permission. To continue reading this article on the site, click here.

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