Shalom Life | August 03, 2014

Startup Club: HopOn

The Tel Aviv-based company looks to make the morning commute to work a pain-free and simple endeavor

By: Caitlin Marceau

Published: July 31st, 2014 in Business » Israel

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Check out last week's inductee into the Club here.

Business: HopOn

Base Of Operations: Tel Aviv

Entrepreneurs: Ofer Sinai and David Mezuman

Industry: Technology

Founded: 2012

The morning commute to work can seem endless, especially on public transit. Between the wait for the bus, the time it takes people to pay for their fare, waiting in traffic… the morning can be exhausting to say the least. Waiting for patrons to find change or their passes only adds to the time it takes to get from one stop to the next, which is especially grueling in the wee hours of the morning.

But thankfully HopOn is looking to make everyone’s commute a little easier.

Founded in 2012 by Bar Ilan University graduates Ofer Sinai and David Mezuman, both former accountants of KPMG Israel and PwC Israel, the mobile app is a response to their frustrations with the public transit they face in Tel Aviv. Using high-frequency sound-wave technology, according to a report by Jewish Business News, HopOn allows users to pay without ever having to look for change.

Unlike NFC (near field communications) technology, something that has picked up traction in North America but less so in Europe, which is costly and still requires users to individually pay via their smartphone in a semi-lengthy process, HopOn allows multiple passengers to pay at once. Sensors in the doorway of the bus detect smartphones and, once the app is open, allows for a payment to be made immediately through HopOn. Passengers just flash their phone to the bus driver to prove they’ve made a payment, and continue to their seats. Quick, simple, and efficient.


According to Mezuman in an interview with The Jerusalem Post, “During rush hour, a bus can wait five minutes at a stop to take on passengers. It doesn’t matter if the passenger is paying by cash or a multi-ride card, he still has to wait in line at the ticket machine and pass his ticket. This creates long queues that can add 30 percent to the travel time. Since our system is smart, it eliminates the queue. The moment the bus stops at the bus stop, within 90 seconds all the passengers have gotten on and have sat down. No one has to wait, get change, or get a ticket. It’s a very smooth operation. With our technology, a 90-minute ride in the morning can easily be reduced to 75 minutes.”

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