Shalom Life | August 03, 2014

The Israeli Version of Snapchat

Israel's Mobli has released Mirage, a social app that allows you to send 15-second photos

By: Maya Yarowsky, NoCamels

Published: July 29th, 2014 in Business » Israel

The creators behind the wildly popular (and often mocked) social application Yo! and mobli, a platform for sharing photos and videos, announced the release of MIRAGE, a new social app that rivals the likes of Snapchat.

Like Snapchat, MIRAGE is a camera messaging app that allows users to send photo or video messages that disappear after being viewed for 15 seconds. However, contrary to Snapchat, files can be sent to anyone with a single tap, regardless of whether they have downloaded the app or not.

Another Snapchat? Mobli Releases MIRAGE, A Social App That Allows You To Send 15 Second PhotosAnother Snapchat? Mobli Releases MIRAGE, A Social App That Allows You To Send 15 Second Photos

Fifteen-seconds of fun with your contacts

The announcement on MIRAGE comes mere days after a leak revealed Instagram might be coming out with its own Snapchat competitor, a one-tap messaging app called Bolt. While some may question the need for another Snapchat (or in this case two), which already sees 700 million images shared on its platform daily, the mobli/MIRAGE team believes the market for disappearing files has not been fully tapped.

Mobli is hoping that the simple interface of MIRAGE, which is already available for iOS and Android devices, may draw users to its app. In order to send a photo message, all a user needs to do is tap the profile picture of the person they want to connect with. Longer taps allow users to send up to fifteen-seconds of video instantaneously.

Whether MIRAGE will succeed in getting a piece of the Snapchat pie remains to be seen, but judging by the success of ‘Yo!’, the ridiculously silly app which mobli recently released and which is already valued at $10 million, they may have a decent chance (‘Yo!’ allows you to send messages to contacts but limits those messages to the word ‘Yo!’.) It also doesn’t hurt that mobli is backed by celebrity investors like Serena Williams, Toby Maguire and Leonardo DiCaprio.

This article was first published on NoCamels - Israeli Innovation News and was re-posted with permission. To continue reading this article on the site, click here.

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