Shalom Life | May 17, 2014

Instagram And Birds Eye Will Treat You To Lunch

Frozen foods company and social media service join forces to give you a free meal

By: J.S. Côté

Published: May 14th, 2014 in Business » World

They say a picture is worth a thousand words, but now it can also pay for your meal.

Partnering with social media giant Instagram, Birds Eye frozen foods has recently opened a pop-up store in London to help promote their two newest additions to the brand by letting patrons settle their tab with the click of a camera.

The appropriately titled The Picture House will be serving the company's new Fish Chargrills and Chicken Inspirations which will be covered by simply “Instagramming” a shot of your plate along with the hashtag #BirdsEyeInspirations. Check out a few pics that have been posted thus far:

Birdseye

birdseye

Although Birds Eye isn't the first to offer payment by Instagram—both Kellogg's Special K and New York restaurant Comodo have implemented similar campaigns in the past—The Picture House will also be offering diners free tutorials from well-known Instagram food photographer Marie Marte.

Who says there's no such thing as a free lunch?

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