Shalom Life | May 09, 2014

Startup Club: Cellrox

The Tel Aviv-based company has developed an innovative technology that allows "completely independent, and secure personas to coexist seamlessly on one device”

By: Daniel Koren

Published: February 27th, 2014 in Business » Israel

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Check out last week's inductee into the Club here.

Business: Cellrox

Based Out Of: Tel Aviv, Israel

Entrepreneur: Omer Eiferman

Industry: Mobile Virtualization Technology

A common problem these days is social media addiction.

Us millenials spend hours upon hours on Facebook, Instagram, Tumblr, Pinterest, Snapchat, Buzzfeed, Tumblr, Gawker, Skype, WhatsApp, Twitter, Google Plus, Stumble Upon, oh the list it goes on and on.

And of course, then there's Flappy Bird, and Quiz Up, and one billion other apps, games and the like to keep you distracted throughout the work day.

But there's one common denominator regarding all of these platforms, be them games or messaging services, or photos of delicious food you've never eaten.

You access them all through your smartphone.

Now, this can prove to be a huge problem, particularly if you are at work. However, one Tel-Aviv based startup, Cellrox, has found a way to create two, distinctive, completely separate personal accounts, operated on one single device. Basically, this means you don't have to walk around with three phones all the time like our recent Top 20 Under 40 inductee, tech expert Corey Herscu.

Last year, Cellrox, which was founded in 2011, raised $4.7 million, led by international venture capital firm Runa Capital and also preexisting investors Previz Venture Partners and Columbia Technology Ventures, in order to make it that much easier for us to keep our personal life and professional life separate, but via the same device.

Their seamless technology enables "individual, completely independent, and secure personas to coexist seamlessly on one device” by creating a virtual 'wall' of sorts. Particularly though, it works wonders for companies and conglomerates, maintaining the same wall between employee and corporate applications.

Whereas some have attempted to achieve this feat in the past, Cellrox claims they've found the solution to creating two distinct environments on a single device without compromising security or integrity.

CellRox's flagship product, ThinVisor, is available exclusively on Android, and divides "business and pleasure on your device." Cellrox leverages the product to provide a secure platform that can "host any application on a per-need basis without any special development or adaptation." This wall stands firm, allowing one device to host various personas.

For companies, this means one smartphone can host two or more independent and secure virtual environments, existing together, yet world's apart, on one Android device.

It's a pretty nifty technology, and can pave the way for dozens of other applications outside the corporate sector.

This also addresses security, compliance and management issues for corporations, while allowing employees to maintain their freedom, on their own time, and on their personal accounts, of course.

CellRox operates via a Bring Your Own Device (BYOD) - clever pun - operating solutions for mobile devices. Its next generation technology lets employees and corporations share a singular mobile device/tablet/smartphone, without compromising one, or the other's, security, freedom, performance, or overall user experience. It's cost effective, practical, and ideal for companies who are not keen on providing each one of their 400 employees with their own Blackberry.

“Cellrox solutions have been successfully installed in tier-one enterprises worldwide and continue to see a strong demand for mobile virtualization and multi-persona capabilities, particularly with the business/private use-case," said managing partner Dmitry Chikhachev of Runa Capital, an investor in the company. "The future for mobile virtualization is even broader compared to servers and desktop virtualization. Cellrox technology is positioned to be the winner.”

Watch a video of how it all works below:

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