Shalom Life | April 01, 2014

Startup Club: Nipagesh

The Israeli-based social network, geared exclusively towards children, has been springing up in elementary schools across the country, praised for its safe and protected network

By: Daniel Koren

Published: January 16th, 2014 in Business » Israel

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.


Business: Nipagesh

Based Out Of: Haifa, Israel

Entrepreneur: Itay Eshet

Industry: Social Media Network

With a generation craving to connect with one another online, Facebook provided the ultimate platform to anyone in the know in the early 2000's. For a long time there, it was the only essential, the one network you knew all of your friends were on.

And eventually, your grandparents were on.

And your nieces.

And your students.

And suddenly, Facebook became an online version of the world itself: funny, but dark, informational, but brimming with propaganda; x-rated, childish, explicit, dry-witted, you get the idea.

Online pandemonium ensued; while most maintain a Facebook account, you know, for safe measure, the world of social media has evolved; the artistic fled to Instagram, those preoccupied with lists fled to Pinterest, preteens flocked to Snapchat.

It was pretty much engraved in stone when U.S. President Barack Obama made a stunning revelation - "It seems like they don't use Facebook anymore."

And Facebook, still littered with some of the e-scum of the earth, remained a place for wandering demographics, and also, heaps of children who can easily access content that often shouldn't be so easily accessible to them.

Now, an Israeli father-turned-entrepreneur believes he has a solution with a social network exclusively for children: Nipagesh.

Meaning 'let's meet' in Hebrew, Nipagesh was born when the 10-year-old daughter of Itay Eshet asked him if she could open up a Facebook account. “I told her that it was not a good idea,” said Eshet during an interview with Calcalist. “Facebook is a great network and social networking is a good thing, but it's just not suitable for children. So, I set out to develop a different solution for her.”

Eshet then sent out to create a social networking platform exclusively catered elementary school children, one that would provide the same friendly features as Facebook, but without the vulgarity.

According to Eshet, it's a safer and better way for kids to socialize with one another online.

Nipagesh launched in October of last year; since then, it's been introduced to a hundred elementary schools across Israel. Currently, there are over 30,000 users.

“The network prepares children for the smart use of social networks. The challenge is to provide children with a fun environment that would appeal to them and answer their need to create and maintain social connections inside and outside the network,” said Eshet.

Continue Reading on Page 2

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