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Startup Club: Viber

With over 200 million users around the world, the wildly successful multi-platform messaging service led by Israeli CEO Talmon Marco continues to dominate its industry, particularly in the U.S. and U.K.

By: Daniel Koren
Published: December 4th, 2013 in Business » World
Viber

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.


Business: Viber

Based Out Of: Cyprus

Entrepreneur: Talmon Marco

Industry: Multi-Platform Messaging Service

While texting and messaging services have been commonplace for decades already - remember icq? - it was truly Skype that were pioneers of a new era, revolutionizing the way in which we communicate with one another, and furthering the traditional land phone's inevitable trajectory into extinction.

Also inevitable was the subsequent messaging services who would challenge Skype's monopoly of the market, giving the company a serious run for its money. While many have put forth a tremendous effort, one messaging service in particular has been steadily gaining momentum, looking to dominate the industry with its consistently new features, lack of ads, and enjoyable Sticker Market that has allowed them to begin monetizing: Viber.


(Viber Sticker Market)

Founded in 2010 by Israeli entrepreneur Talmon Marco, Viber has achieved success most recently in the Asian market, competing against the popular services Line, WeChat, and WhatsApp. They've recently surpassed eight million users in the Philippines, eight million in Vietnam, and fifteen million in India, without any marketing.

Their current most popular markets are the U.K., Russia and the U.S.

Viber's also done an excellent job at staying in the headlines - positively - thanks to the tweeting stylings of Marco, who is clearly a humanitarian. Following the horrendous Typhoon Haiyan, Viber announced "In light of the current situation in the Philippines, we are opening a temporary service, allowing Filipino users to call regular (non-Viber) numbers outside of the Philippines for free."

They also sponsored a large concert to 10,000 people in Manila.

Most recently, Viber has released version 4.0 of its desktop client for OS X, and has also updated its iOS client, adding amazing new features for Apple users, including the ability to drag photos into Viber chat, and live video calling. Of course, the popular sticker market has become an instant hit among users, so much in fact that Viber has released it across all of its platforms, another step in their sly approach to monetizing without having to advertise.

They've even added a doodle feature, which certainly has the potential of offering paid upgrades as well.

Continue reading on Page 2

Related articles: Startup Club, Viber, Talmon Marco, Messaging Service, Skype, Technology News, WhatsApp
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