Shalom Life | October 25, 2014

Randi Zuckerberg: Observe the 'Digital' Sabbath

Mark Zuckerberg's big sister, the former marketing director of Facebook, is encouraging people to take a break from being on social media, particularly those who are on Facebook 24/7

By: Daniel Koren

Published: November 12th, 2013 in Business » World

It seems Randi Zuckerberg, unlike young brother Mark, is sick of Facebook, and is urging the world to take a break from technology.

Yesterday, she made headlines for using Remembrance Day to plug two of her latest books, one for adults Dot Complicated and one for children, called Dot. Whereas they are suited for different audiences, both have a very similar premise: ditch your iPads, and start communicating with people around you, you know, in the physical sense, and, like, actually having conversations and stuff.

Whoa, and give up stalking my ex-girlfriends on Facebook and reading the latest tech gossip on Gizmodo?

No thank you.

It seems ironic that Randi is now campaigning for taking a break from technology, seeing how she helped Mark Zuckerberg, her brother, Facebook founder, and this year's highest-paid CEO, bring Facebook to the masses during her formulative years as Facebook's marketing director.

She left that job in 2011, and since began her own company, Zuckerberg Media.

Continuing with her anti-technology stance, Zuckerberg announces in Dot Complicated her advocacy for taking a 'digital Sabbath', a.k.a., spending time away from your gadgets, laptops, and what have you, and spending more time in the presence of your friends, family, loved ones, that sort of thing.

Zuckerberg has stated that she has had a difficult time separating her tech life from her real life, and that many people in today's fast-paced, online world live on their devices.

"I had forgotten how to just unplug and enjoy the company of those around me. I had forgotten how to be present in the moment," she writes.

Whereas she believes technology has ushered in a brave new world where information is easily accessible, people also need to get out there, and enjoy life in the real world, hence the 'digital Sabbath'.

"Work hard. Play hard. Post hard. Tweet hard. But, most importantly, live hard," she says in her book.

She also claims that Facebook will be promoting its users to stay close to the friends that matter; reportedly users have had their accounts shut down for having 'too many friends.'

"It's a great idea, at least once a week to put the devices down, take stock of yourself and your behavior," she said. Throughout Dot Complicated, Zuckerberg says the 'digital Sabbath' is necessary for restoring communication in the physical realm, particularly with younger generations who are addicted to the multitude of gadgets and devices available to them.

She also said it doesn't affect the image of Facebook.

"This is really in line with Facebook’s message to share with people who you want to share with, and do so consciously and mindfully," she said. "At first, it was all about getting as many friends as possible on Facebook, and getting as many followers on Twitter as possible."

"We've become closer to friends, but further from friendship," she added.

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