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Startup Club: OnlinePianist [COUPON FOR ONLINE PIANO LESSONS INSIDE]

Shalom Life speaks to Nimrod Cohen, CEO of OnlinePianist, the leading piano tutorial app that helps you learn how to play your favourite songs, from Rihanna to Mozart

By: Daniel Koren
Published: October 23rd, 2013 in Business » Israel
OnlinePianist screenshot

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Business: OnlinePianist

Based Out Of: Tel Aviv, Israel

Entrepreneur(s): Nimrod Cohen, Tal Cohen

Industry: Piano Tutorial Apps


Shalom Life is proud to team up with OnlinePianist to offer our users a 20% discount of all monthly and yearly memberships at OnlinePianist All you have to do is send the code: ShalomLife212 to contact@onlinepianist.com, and start playing! Never before has learning your favourite songs on the piano been this easy, or inexpensive!

Nowadays, learning an instrument is often a very difficult, costly, and timely endeavour.

Acquiring a piano, guitar, drum set, or brass instrument can be expensive enough, but then of course there's lessons, theory, tune-ups, exams....all of a sudden, learning how to play the first movement of 'Moonlight Sonata' becomes a financial burden, often forcing prospective students to ditch their dreams of learning music, all before they even started.

With the progression of online tutorials, however, many have gone to YouTube for the second-hand, inexpensive alternative to taking lessons. Unfortunately, watching videos of people playing piano or guitar is certainly not an ideal method of learning an instrument. Online tutorials have come and pass, but rarely has one been able to actually teach and educate others as well as an actual teacher can.

Nimrod Cohen's OnlinePianist, however, comes pretty damn close.


(Nimrod Cohen)

OnlinePianist is "the only animated online piano tutorial," where "you can find the biggest collection of free piano lessons." Their "unique player enables its users to fully control over their learning experience, on their own time and progress. The site includes free piano sheet music and notes, piano chords table, lyrics and hundreds of piano songs."

Shalom Life had a chance to speak to Cohen, who co-founded the site with his cousin Tal Cohen, on this useful startup venture that teaches kids and adults alike how to play their favourite piano songs, from classical, to rock 'n' roll, to contemporary pop hits.

"OnlinePianist is a unique one-of-a-kind animated tutorial piano application," Cohen explains. "The new message we are bringing to the market is that our application allows users to design his/her own learning experience. Before finding this site, we found that millions of people learn to play songs by following Youtube videos, but doing this is a very passive process, and does not offer many options to the user."

The tutorial offers a multitude of features designed to simplify the process of learning piano, letting you slow the speed of the song in half, play it with only your right (or left) hand, have the metronome playing so you can maintain rhythm, learn the specific chords, finger placement, or focus on a specific portion of the song that you are having difficult with.

OnlinePianist launched in early 2010 on the web, available for laptop and desktop devices. Three months ago, they launched an application for iPad after receiving swarms of requests from their users to develop one.

"The iPad application is a new and improved version of OnlinePianist," explains Cohen.


(Tal Cohen)

In a review of OnlinePianist, Janet Sernack of Tech-River wrote the app "provides the first and most ground-breaking piano application to offer high quality content.... Heralding a new age in innovative online learning options, this can ultimately be transferred to other critical learning domains – where users completely control their own learning experience, where, when and how they wish to learn."

Currently, OnlinePianist offers over 1000 songs on its tutorial menu, arranged by artist, musical genres, etc. "We have TV soundtracks classic, rock, pop, songs from games, etc. We have something for everyone," he adds. Approximately half a million users visit Online Pianist each month, the majority of which request new songs to be added to their virtual library. "Once a week, we post a weekly poll to our Facebook page, where users can request songs. Every single day we add a new song from the requests of our users."

As opposed to a singular product that only offers a virtual player, OnlinePianist provides professional quality songs recorded only by piano teachers. Each song is available in two different learning levels, pro and beginner, the latter being a more basic version that allows you to play the left and right hands separately.


Cohen tries very hard to maintain an eclectic selection of music, but notes that, as his main audiences are in Canada and the States, catering to this crowd is, naturally, detrimental to their success. "Nowadays, a lot of music fans want to play songs they hear on the radio, but when they meet with a piano teacher, they rarely have the sheet notes, or even will agree to teach them. With Online Pianist, you can learn the songs you want, on your time, and without having to spend all that extra money," Cohen explains proudly.

Read more about OnlinePianist on Page 2

Related articles: Startup Club, Apple, Android, Online Pianist, Technology News, Piano Tutorial, Piano
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