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Startup Club: Clear Sky Apps

Shalom Life speaks to Benny Shaviv, CEO of Tel Aviv-based Clear Sky Apps on their successful apps for Apple, downloaded over 15 million times by users around the world

By: Daniel Koren
Published: October 9th, 2013 in Business » Israel
Clear Sky Apps' 5K Running App

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Business: Clear Sky Apps

Based Out Of: Tel Aviv, Israel

Entrepreneur: Benny Shaviv

Industry: App Developer


Most app developers these days look to savvy advertising campaigns and using risque themes (see Startup Club: Bang with Friends) to get noticed in an often overcrowded marketplace.

But there a notable few who have risen to the top by maintaing a professional business model and delivering popular, efficient apps that follow a very basic blueprint: giving the crowd what they wants.

All without ever having to make the headlines.

Clear Sky Apps is a Tel-Aviv based app developer that specializes in health/fitness, and other spaces. Since being founded in 2010, the company has developed 24 apps, which have been downloaded by over fifteen million Apple users across the globe, and were listed in Mashable's '20 Hottest Startups in Israel'.

Shalom Life had a chance to speak to Benny Shaviv, CEO, on the secret to the company's success and how they've been able to maintain a loyal audience while continuing to attract many more users along the way.

"I think the reason why our apps might rate well is because we focus our energies on developing apps that cater to what our customers are looking for," explains Shaviv. "For example, for beginners who are satisfied with our 5K Running App, they often want to continue running, and download our 10K Running App."

They also have one that's for those experienced runners looking to run a span of 21 kilometres.

In similar fashion, Clear Sky Apps offer apps for perfecting numerous basic yet fundamental exercises that will help you get back in shape, and then some, including apps for situps, pushups, squats, and pullups.


What's most interesting about their line of apps - if you check out the App store on Apple they almost always receive 5 stars - is that they often follow a similar, simplistic blueprint. This, explains Shaviv, is because their apps are efficient, productive, and let the users coordinate his/her own experience.

"We try to offer the most efficient training plan, with many motivational items built into our program. This, I think, is what enables our users to succeed: motivation, and a good plan."

Besides physical fitness, Clear Sky offers other apps that are good for your health, including their popular Sleep Pillow service. The app was the third they had come out with, and offers a multitude of features to help users who are having a tough time falling asleep at night. It offers various sounds to help set the mood, whether from nature or a human environment, and is coordinated for users to time when the app will shut down.

"The best email I've ever received," Shaviv tells me, "is when one user wrote this review on the [Sleep Pillow] app. He was a veteran who was hurt in a helicopter accident and he's only been able to fall asleep by using medications for the past ten years. He downloaded the app, and wrote that, after six nights of restful sleep without medication, he felt great, and thanked us. It was a really touching experience, and this is what drives us and motivates us: to create apps that people love."


Coincidentally, their company mantra is 'apps people love'.

Clear Sky Apps have been able to become financially successful without ever having to add advertisements, attract investors, or find sponsorships. The company is 100% self funded and profitable, with most of the apps readily available for $1. "We have a naiive business model," Shaviv laughs. "We write good apps that people enjoy, and then we try to make them better."

The 43-year-old Shaviv has a Bachelors and Masters in computer programming. After studying in the States, and worked his way up in sales, he followed his dream and went back into programming, raising funds on his own to create Clear Sky Apps.

I tried asking him what his favourite app was, to which he responded: "I have two kids. I can't pick a favourite."

Clear Sky Apps currently offer an abundance of services via Apple over at their website. Shaviv tells me there a few new ones we can expect to see soon, but the rest is 'hush hush'.

Related articles: Startup Club, Clear Sky Apps, Technology News, Business News, Apple
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