Shalom Life | July 02, 2014

Startup Club: TestFairy

Shalom Life speaks to Yair Bar-On, CEO of TestFairy and Macadamia Apps, developer of Best of Apple 2012 app 'Groupshot', on his latest venture, TestFairy

By: Daniel Koren

Published: October 2nd, 2013 in Business » Israel

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Business: TestFairy

Based Out Of: Tel Aviv, Israel

Entrepreneur(s): Yair Bar-On, Gil Megidish

Industry: Android Testing


These days, some of the most successful new startup companies come in the form of innovative applications, usually offered via Android or Apple, that offer interesting products/services that fill a gap in an otherwise over saturated market.

Many of these apps are available for free at the beginning, and after garnering an impressive fan base, begin to offer premium services, or charge a nominal one-time fee.

For example, Candy Crush was at one point just a free game you could download, before Psy used it in one his videos and now it's become the most sought after and addictive smartphone game since Angry Birds. The developers of the game, King, have already filed for an IPO.

While developing games for Apple can be rather easy, with only testing needing to be done for the iPad, iPod, and iPhone, and as most, if not all, Apple users are very keen on staying up to date with upgrades (I mean, who isn't using iOS 7.2?), developing apps for Apple, for those tech savvy engineers and programmers, is simple as pie.

For developers of Android, however, creating apps is more of arduous endeavour. With a multitude of various tablets and smartphones that run on Android, from Google Nexus to Smartphone Galaxy, testing your app to see how it runs on each and every single Android device can take weeks, even months, to test in the crowd.

Enter TestFairy.

Developed by CEO Yair Bar-On and CTO Gil Megidish (you may remember Bar-On as CEO of Macadamia Apps, who developed Groupshot, the wildly successful family portrait app that Apple listed in its 'Best of 2012' apps), TestFairy is a simple service that allows android developers do better testing.

Shalom Life had a chance to speak to Bar-On on his revolutionary new venture: an app that helps other apps become the best that they can be.

"When you develop mobile apps, you need to test it on every device that you have, and that your customers have," Bar-On explains. "Testing for iPhones 4 and 5 is relatively easy, but when you develop for Android, there are so many devices that it's virtually impossible to make an effective test. This brings us to the conclusion that the only way to test an android app is to do it in the crowd."

Makes sense, but what exactly is 'the crowd'?

"The crowd can be your family, friends, co-workers, volunteers, fans of your company on Facebook, or paid services that run crowd services. In all of those cases, however, you don’t get to see what happens on the client's side. If the 'crowd' tells you they've tested your app and say 'oh, it looks great, it's a beautiful app', you never actually know if they tested it or not. You don't know if there was a crash, or how it looks, etc. You're merely depending on tester reports."

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