HomeNewsBusinessCultureHealthVideoNewsletter

Startup Club: Red Capes

Shalom Life speaks to power couple Wendy Robbins and Karen Paull on their superhero-themed crowdfunding site that supports the notion of the mitzvah

By: Daniel Koren
Published: August 14th, 2013 in Business » World
Become a superhero today at Red Capes

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies.

In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to present: Startup Club, highlighting the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to celebrate the most visionary of Jewish entrepreneurs.

Business: Red Capes

Based Out Of: Taos, New Mexico

Entrepreneur(s): Wendy Robbins, Karen Paull

Industry: Crowdfunding


Though crowdfunding has technically been around for decades, it's only really become popular due to a perpetually evolving world wide web, thanks to popular sites such as Kickstarter and Indiegogo.

Now, a new, and 'super' innovative approach to crowdsourcing has arrived online, one whose very premise is based on a traditional Jewish value: the mitzvah.

'Anyone could be a Superhero'

Red Capes is a comic-book, superhero themed crowdfunding site which supports the philosophy that anyone could be a superhero; all you have to do is raise money for a good deed, and pay it forward.

Shalom Life had a chance to talk to super good doers and business/life partners Wendy Robbins (CEO), and Karen Paull (COO) of this new revelation that encourages the prosperity of the good deed.

"The idea of a crowd-funding site was Wendy's which she incubated for a decade, and the idea of creating a comic-book superhero themed site came out of our mutual love of superheroes," explains Paull.

"Red Capes is a paying it forward fundraising platform where a large group gives small donations in exchange for unique gifts so everyone gets to be a superhero," Robbins says. "This," Paull adds, "is our mitzvah. We have no children, so this is our child who we wish to raise to be a good person, help the world be a better and more sustainable place, where paying-it-forward is our mantra. Redcapes.com is our legacy!"

Robbins explains that crowdfunding offers a new way to do business, and allows people to be passionate about what truly matters to them. Through Red Capes, all you would need to do is create a 1-3 minute video about the problem you are attempting to solve, how much money you are trying to raise, what kind of gifts you want to donate, etc. Then, the good samaritans who want to help out can donate to the cause. "It's creative, personal and life transforming," she says.

'We are here for you bubbula'

"The good news is that we will fund any campaign whether they hit goal or not, while some of the top crowdfunding platforms do not fund unless you hit your goal" adds Paull. "If you need experts in social media, inventions, coaching, building businesses, sales and marketing, PR and just holding your hand when you are freaking out, you need Red Capes, we are here for you bubbula."

That's service.


(Karen Paull)

Red Capes, though only around for three months, has already been featured on Huffington Post and Outtake Voices. The power couple, who were married six years ago, plan to reach kids and young entrepreneurs looking to support a meaningful cause, synonymous with the Jewish values of tikkun olam (repairing the world).

"We will be doing our first project with a local high school that will bring the whole community together and teach kids how to raise money for their own businesses," Robbins says.

While most people today associate crowdfunding with Rob Ford's crack video or Scrubs' Zach Braff using it to produce a film, it seems Red Capes are introducing a new mitzvah-filled initiative to the world of crowdsourcing.

'Become a mensch crowd-fundah'

As busy as they are acting like superheroes and saving the world, one venture at a time, the two never, however, seem to forget their Jewish roots.

"When we left New York for California, we left behind much of our extended family that went to temple regularly," explains Paull. "As with many Jewish families, education came first, so I took that literally and got three degrees. While teaching two courses while co-running a crowdfunding site and advertising firm, Paull explains her passion for success "has a great deal to do with the way the Jewish culture and my parents prioritized education over anything else. On a personal level," she adds, "I would like to see a Jewish organization that is in need of funding come to RedCapes so we can help you become a mensch crowd-fundah!"

"I come from a long line of entrepreneurs who have been generous with community," says Robbins. "We are united in a vision of educating young Jewish people with Palestinians focusing on their similarities rather then differences. I can see us raising money for causes like this. We believe in replacing ancient hatred with current love, and forgiveness."

While their mantra entails doing good deeds for the international community, Red Capes also helps you crowdfund, which is kind of like 'starting a business,' according to Paull. Red Capes mentors you from a seed to a healthy plant, and provides tools, resources and contacts to help you succeed along the way. "We are truly into the cause and that it's helping making this world a more positive place," she says.

Besides crowdsourcing, both Paull and Robbins are activists for rights, "whether its gay rights, human rights, women's rights, children's rights, or animal rights," which is palpable via their latest venture. In an interview with Huffington Post, Robbins said, "Take a look at our site: It has a variety of different channels, essentially, and in those channels one of them is 'Rights.' It's because we do want people to speak out and create actions towards rights."

(Wendy Robbins)

Red Capes will be establishing an equity platform on September 23rd. Red Capes Equity will be funding Hollywood films, Indies, real estate, medical research, large business projects, environmental projects, high value inventions, and more. "We will not deviate from the donation model, simply add to it with an equity platform in addition. This way we are able to help causes that are small start-up's to larger businesses without being exclusive," says Paull.

"We are different from Kickstarter in that we are global, and work with non and for profit companies," adds Robbins. "We give you your money whether you raise all your money or not. That is the biggest difference. We have had friends raise $90,000 and their goal was $100,000 and they got nothing. That doesn't seem fair to us to work hard for 60 or 90 days and not get anything. Also the look of our site is different from anything else out there. The others are cookie cutter and ours is designed to look like a retro comic book so that fundraising is fun!"

Red Capes is looking to expand into New York and Los Angeles soon, and even, hopefully, Sweden. Become a superhero today by doing a mitzvah and visiting www.redcapes.com

Related articles: Startup Club, Red Capes, Crowdfunding, Crowdsourcing, Startup, Technology News, Business News
0 times
Caplansky's Delicatessen: The Perfect Place to Meet a Nice Jewish

Shalom Life chats with head honcho Zane Caplansky on his Jewish roots, his trendy deli restaurant in the heart of downtown Toronto, and his new summer cocktail, the 'Jewmosa'

Startup Club: Red Capes

Shalom Life speaks to power couple Wendy Robbins and Karen Paull on their superhero-themed crowdfunding site that supports the notion of the mitzvah

Bryan Goldberg Raises $6.5 Million for 'First-Ever' Website for Women

Goldberg clumsily claims the website is a breakthrough idea in an untapped market, causing fury, naturally, across the Internet

Sheryl Sandberg Sells Facebook Stock Worth $90m

The right-hand woman to Mark Zuckerberg sells 2.4 million shares

Bring Your Guns For Starbucks Appreciation Day

CEO of the coffee chain Howard Schultz faces growing pressure to ban weapons at every Starbucks store in the U.S.

Startup Club: Warby Parker

Shalom Life learns about Warby Parker's business/charity model, and what it feels like to provide half a million people in underdeveloped countries with glasses

Caplansky's Delicatessen: The Perfect Place to Meet a Nice Jewish

Shalom Life chats with head honcho Zane Caplansky on his Jewish roots, his trendy deli restaurant in the heart of downtown Toronto, and his new summer cocktail, the 'Jewmosa'

Startup Club: Red Capes

Shalom Life speaks to power couple Wendy Robbins and Karen Paull on their superhero-themed crowdfunding site that supports the notion of the mitzvah

Bryan Goldberg Raises $6.5 Million for 'First-Ever' Website for Women

Goldberg clumsily claims the website is a breakthrough idea in an untapped market, causing fury, naturally, across the Internet

Sheryl Sandberg Sells Facebook Stock Worth $90m

The right-hand woman to Mark Zuckerberg sells 2.4 million shares

Bring Your Guns For Starbucks Appreciation Day

CEO of the coffee chain Howard Schultz faces growing pressure to ban weapons at every Starbucks store in the U.S.

Startup Club: Warby Parker

Shalom Life learns about Warby Parker's business/charity model, and what it feels like to provide half a million people in underdeveloped countries with glasses

news_scroll_down
OUR FACEBOOK FANS
Blogs
Take Responsibility for Your Own

The 19 year old sophomore sat on the exam table looking at the floor. A college student with obvious charm

The Stanford Prison Experiment at

In 1971, researchers set up a prison in the basement of Stanford University's Psychology Department. The idea was to

U.S. vs. Europe: Health Care

As I have tried to make abundantly clear the United States is the only country in the industrialized world that

Hands Off America

Alright, that does it.Since the terrorist attacks of September 11, 2001, Americans have been willing to do their part for

Fat Returns After Liposuction ...

A study appeared in a journal titled “Obesity” which was reported by a group from the University of Colorado. In

What does Victory Look Like?

Sixty-five years ago today, World War II officially came to an end. On September 2, 1945, Japanese Foreign Minister

Share This Story With Your Friends!

Your Name:

Friend's Name:

E-Mail:

Friend's E-Mail:

(This information will not be displayed publicly)

Optional Message: