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Startup Club: Tomigo

Shalom Life chats with Tal Moran, CEO of the Tel Aviv-based app whose focus is to help people find jobs

By: Daniel Koren
Published: July 3rd, 2013 in Business » Israel
Tomigo

Over the past few decades, a growing number of small businesses involved in various industries have popped up around the world meeting the needs of an ever-growing, ever-changing market.

Jewish businessmen and innovators continue to excel throughout these industries, displaying their prowess as creative, forward-thinking entrepreneurs, and tapping into continuously developing markets with 'startup' companies. In a bid to recognize these decorated entrepreneurs for their ongoing contributions and advancements to these fields, Shalom Life is pleased to announce its newest weekly feature: Startup Club.

Startup Club will highlight the best and the brightest of Jewish entrepreneurs who continue to provide our community with new, influential and innovative ideas that will forever change the way we interact with the world, and with one another.

Follow our lead and we’ll follow yours – send us tips or suggestions via email, comment below or tweet us @ShalomLife, in our mission to commemorate the most visionary of Jewish entrepreneurs.

Business: Tomigo

Based Out Of: Tel Aviv, Israel

Entrepreneur(s): Tal Moran, Nimrod Moran, Lior Atias

Industry: Hightech


It's tough finding a job these days.

As college graduates and experienced professionals continue to encounter difficulties while looking for work, a new app aims to smoothen the process by making it easier for companies to tap into today's social media networks and discover new talent among their own employees' social interactions.

Tomigo, founded by 28-year-old Haifa natives Tal and Nimrod Moran, and Lior Atias, is dedicated to assisting its clients, primarily headhunters, in job recruitment, providing them with a customized recruitment platform that uses Facebook, Google Plus, Twitter and LinkedIn to find the ideal candidate for the job.

"In a world filled with immeasurable data, it is hard for companies to find the right employee," Tal Moran, Tomigo's CEO, tells me via Skype. "Companies usually miss the real value in people, and we believe in people, we believe in employees. That's why we started Tomigo."

To elaborate, I asked Moran how he originated such a people-friendly concept.

"Well, Nimrod and I obviously grew up together, and we were always good friends with common interests. I remember at 13 we would both sit in front of the computer and write code. By 15, we had people writing code for this publication we had started. Even when we went to the army, we were both programmers," he says.

After the army, the brothers continued on the same path, but separately; Tal attended Tel Aviv University, while Nimrod attended the Hebrew University at Jerusalem. The twins, however, both majored in the same fields: computer mechanics and business management.

They had always remained in touch with their childhood friend, Lior Atias, who studied economics and business management, and would go on to handle the financial aspects of Tomigo.

"Combined, Nimrod and I have vast technological experience," says Moran. "I began working for a startup and I immediately discovered how hard it was to recruit good people. Managers would always ask me if I had a friend they could hire, and I realized there was a need for a social networking recruiting platform."

Tomigo was born shortly after, in 2011.

"We learned that there was immense potential to create a data building website that helps employers find employees through mutual connections. We work with Facebook, Google Plus, Twitter, LinkedIn, and we tell our clients (the employers) how they can recruit the best employees for that position."


(Tal Moran, CEO of Tomigo)

How it works

"When employees are hired they receive compensation," Moran says. "For employers, the way we operate is via monthly subscription. Headhunting companies are often hired to manage the hiring process. Then they hire us, and we connect them to the social era and use social networks in the most optimal way, utilizing the best possible social media for them."

There are also perks and incentives for those employees who connect their capable friends to employers and head hunters. "We often offer rewards and prizes for employees who help their friends find work. It's good for them, it's good for the friend, it's good for the employer. And that's what we are aiming for with Tomigo, to find jobs for the many skilled workers out there who otherwise have a difficult time," says Moran.

Related articles: Startup Club, Tomigo, Gal Moran, Israeli Hightech, Startup Nation, Application, Haifa
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